Cartoon Network’s Ben 10, one of the world’s biggest boys’ franchises, has earned yet another accolade affirming its continued popularity in the market. The 4th Indian Retail and e-Retail Awards 2015organised by Franchise India has bestowed Cartoon Network Enterprises – the network’s licensing and merchandisingarm – with the Best Licensor of the Year award in the Entertainment category for the Ben 10 franchise.
With over 5,000 SKUs, Ben 10 came out a clear winner among all the kids entertainment for having the largest assortment of products available across a single entertainment IP. In 2015, the franchise celebrates its 10th year and is going from strength to strength. Ben 10 licensed products are sold across all product categories including apparel, back to school, home furnishings, FMCG, publishing and many more. The brand recently launched themed tablets in partnership with Eddy – a first in the kids’ genre.
Commenting on the announcement, Turner International India MD, south Asia Siddharth Jain said: “Cartoon Network Enterprises is a growing and important part of Turner’s business in India, successfully leveraging our on-air content to create household names. For a decade, the success of the Ben 10 franchise is a testament to the adoration and popularity it enjoys amongst children and our licensing partners. We are honoured to receive this award in recognition of our efforts.”