Outfit7’s in-house monetisation and user engagement platform Bee7 has launched a partnership with Vserv, the smart data platform for mobile marketing in India & Southeast Asia, to help solve mobile games monetisation in these markets.
Monetisation in India and Southeast Asia has been notoriously difficult due to weak payment infrastructure and low credit card usage, which makes paying for games or in-app purchases practically impossible.
The partnership combines Bee7’s unique game wall tool and Vserv’s app monetisation solution – VMAX, thereby enabling developers to pull in demand from multiple channels using one single solution. It creates a genuine avenue for developers across the globe to monetize their titles in these markets without disrupting the user experience, or charging for games and in-app bonuses. This combined with Vserv’s large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented android dominated market.
India’s smartphone adoption is growing rapidly and will be the world’s second largest smartphone market and is ranked third for total downloads in Google Play for 2014 according to App Annie data. The Newzoo Southeast Asia games report states that mobile games revenue in Southeast Asia exceeded $1.1 billion last year.
Bee7, MD, John Rankin, said: “As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable. It’s been incredibly tough for developers to make money in these markets, until now.”
“The Bee7 and Vserv partnership unlocks these markets for developers – arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience.”
Vserv and Bee7 will host events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetisation with developers.
Vserv VP – global data & supply partnerships, Prashant Dixit, added: “Vserv’s latest offering, VMAX, is a trusted friend to game developers as it helps them maximize their yield. VMAX enables these incredible results by providing developers complete control, maximum demand channels and wide range of ad formats. Our partnership with Bee7 is a step further towards our commitment in solving monetisation challenges for developers in India & Southeast Asia. By combining Bee7’s unique game wall tool with VMAX, we are providing a powerful app monetisation solution to our developer friends.”