Asus in its bid to strengthen its position in India appointed Marcel Campos as the marketing director of its mobile division in the country. Marcel brings with him 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support ASUS’ business plans enabling it to become a preferred player in one of the world’s largest smartphone market.
Asus, marketing director – mobile division – India, Marcel Campos said, “India has become one of the most talked-about markets globally. Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price. I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help ASUS grow further.”
Marcel is also the marketing director – mobile division, South America and was previously based in Brazil and has been part of the ASUS family since 2008. He has been a major part of its South American success. Marcel has previously held executive positions in Brazil in firms like Intel, Myatech, One Digital and Tufone to name a few. He is a graduate in marketing from UNIP (Paulista University).
He spearheaded the launch of ASUS’ Zenfone family, through an integrated digital strategy, and is credited with implementing game changing e-marketing initiatives in the country. He was the mind behind the highly successful ‘Chega de Mi Mi Mi’ (Enough of Mi Mi Mi) campaign in Brazil.