Aadarsh Pvt. Ltd., the people behind the iconic Purple Turtle have roped in Alicom Licensing to be their licensing partners in Nordic Region (Denmark, Finland, Iceland, Norway and Sweden) at Brand Licensing Europe 2014.
Manish Rajoria, Director of Aadarsh Pvt. Ltd. said in a statement: “Originally introduced in 2012, Purple Turtle books have been published in USA, UK, Russia, Kazakhstan, Ukraine, Latvia, Estonia, Romania, Indonesia, Sir Lanka, Malaysia, China, and in six regional languages in India with over, 1 million copies published to date. Purple Turtle started as a children’s book imprint of Aadarsh Pvt. Ltd. which and was transformed to a gender neutral pre-school character for global audience. Looking at the amazing response, more than 100 books were launched at Frankfurt Book Fair, 2012.”
An animated series of Purple Turtle (78 x 7 min, 3D HD) is in development, and features the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’.
Roland Lindholm, Managing Director/CEO of Alicom Licensing also said: “We are proud to be representing such an innovative and forward thinking brand such a Purple Turtle. Research shows that kids in the Nordic region are moving on from toys to digital entertainment at an extremely early age. This is why we believe that Purple Turtle with the educational aspect will become a strong household brand in our market.”