Adult Swim in partnership with WEVR has developed a virtual reality app, The Virtual Brainload which is now available on Google Play. The app takes viewers on a visual and sonic trip through outer space, utilizing the Google Cardboard headset peripheral (must be purchased separately). This offers fans an immersive, bodiless journey of the mind in its virtual reality experience.
This initiative is Turner Broadcasting’s first release in the virtual reality sector, and provides new opportunities for creative development, programming and advertising. The Virtual Brainload, previously was only available as an in-person experiential activation with the Meatwad Fulldome Experience. It meets fans where they are opened to a different experience with a dazzling animated presentation that gives a special glimpse of the virtual reality. Further, the company plans for deeper, custom-created content to roll out later in 2015 and beyond.
“We know our audiences are early adopters and we aim to surprise them with new experiences like this,” said Cartoon Network, Adult Swim and Boomerang, senior VP, Jill King. “As we develop immersive content for our fans, we will keep our advertising partners front of mind and seek out opportunities to extend their brand into these experiences.”