VFX Adobe acquires Mixamo; will benefit by working more efficiently with 3D character animation -

Adobe acquires Mixamo; will benefit by working more efficiently with 3D character animation

3D tools have come a long way in the past few years, but are still generally inaccessible to most designers due to the great expense and extensive training required to learn the complicated techniques. However, using 3D in 2D workflows adds flexibility to the design work one is already doing and delivers better output options for interactive websites, game content, video and 3D printing.

To better enable an artist unlocking the power of 3D art, Adobe has acquired Mixamo, a San Francisco based company that enables designers to create and customise a broad range of high quality 3D characters and animations.

“Our research tells us that one of the most in-demand skills for designers is 3D, but using it is just too hard with the current tools and technology. We’ve been working to close this gap between power and usability, which started last year when we announced some exciting new features in Adobe Photoshop CC that make 3D compositing and printing much easier,” said Adobe in a blog post.

Significant benefits for the design community with this acquisition would be:

  • Increase productivity by reusing assets that can now be easily customized in 3D
  • Gain flexibility in making changes to lighting, environment, perspective and materials
  • Generate more realistic scenes in your projects with life-like lighting, reflections and shadows
  • Produce greater output options in both still and motion
  • Create realistic packaging, product concepts and prototypes before manufacturing

Designers are currently using Photoshop CC to produce a wide variety of 3D outputs, but this will increase what one can do with Photoshop CC and 3D content while making it easier for more people to take advantage of those benefits. “We plan to integrate Mixamo’s technology into Photoshop CC to empower designers to create, customize, manipulate, rig and animate 3D content, as well as to take advantage of tens of thousands of high quality, turnkey 3D models, starting with stock characters that can be easily pulled into projects,” the blog post added.

Designers are increasingly being asked to create photo-realistic scenes that don’t exist in the real world. And while this is already being done in Photoshop CC today, the idea is to push the envelope further to enable a level of precision like never before, and to make it easier for everyone to use. This is because there is a confluence of changes in 3D technologies that will make this much easier in the near future. First, the emergence of 3D scanning technology will drive demand for readily available, high quality 3D content. Second, hardware improvements make it much easier to work with 3D content on standard devices, even tablets. Finally, we see a marriage of high quality content and powerful tools geared toward graphic designers that make working with 3D more accessible than ever before. Mixamo will help Adobe address these market demands and the current challenges of working with 3D.

But this is just the beginning. From content through capabilities, integrating Mixamo into Creative Cloud provides an incredible platform for more 3D innovation in the future. With this acquisition, Adobe is all set to offer greater value to customers while introducing a new way of working towards the development of the design community that is looking to push the limits with 3D tools.

VFX