Back in 2016, when Karan Bajaj took over to run Discovery India, he was almost an unknown entity in the Indian media business. A best-selling writer, a yogi and good exposure to the consumer having worked with Mondelez and Kraft Foods in the US, he had his credentials set.
His aim was to get Discovery India ready for the digital future with faster growth track and it seems that he has already achieved it. Discovery India has grown 587 per cent with all the core networks up by 15-20 per cent and revenue growth has accelerated to high double digits, since he took charge.Discovery Kids’ recent launch Little Singham has also boosted the channel’s ranking.
Indiantelevision.com got in conversation with Bajaj about his experiences and his future endeavours with Discovery India.
Click on the link below to read the whole interview: