CITAND Multimedia, the multimedia and animation company based out of Hyderabad with global presence has announced a distribution agreement with Organic Motion in India.
Through this exclusive distribution agreement,CITAND will provide Organic Motion’s Markerless Motion Capture Technology to this fastest-growing market. With 650 animation companies and over 80,000 animation professionals in India, there is a need for cutting-edge animation technology and training to keep up with demand.
“The partnership between CITAND Multimedia and Organic Motion will bring cost-effective animation solutions to India,” says,CITAND Principal, Mahesh Sriram. With Organic Motion’s markerless technology,animators will be able to work efficiently and deliver high quality work within shorter timelines.
Speaking exclusively to Animationxpress.com about the idea behind this agreement, Rao Pallepati,Director, Citand Multimedia, says,Organic Motion’s markerless motion capture technology for game development, animation, life sciences, military training,simulation along with their proven record and clientele globally attracted our attention to bring in their products to speed up the growth of Indian industry.”
Adds more, “Indian market is in need of latest technologies which will bring cost-effective solutions for Animation, Gaming, Film and Television industries. Citand will be the 1st to bring Organic Motion’s Markerless Motion Capture technology to India thatbwill give more accuracy in less time and help cut down production cost.”
CITAND Multimedia will distribute all of Organic Motion’s animation products and solutions in India as well as provide hands-on training program to ensure Indian animators get good experience by implementing Organic Motion’s products in their work flow. “We monitor the multimedia industry to uncover the latest technological advances and partner with quality providers to bring the best solutions as soon as they hit the market.”, shares more.
“Citand has an ongoing exclusive agreement for all Organic Motion products as well as to provide motion capture services in India.”,concludes Rao.