September 13-2012
Reliance Home Video & Games to launch F1 2012™ game

Developed by Codemasters®, F1 2012™ will be available on Xbox 360, PS3 & Windows PC

Reliance Home Video & Games, a key player in the Toys and Games licensing and merchandising industry, is all set to launch F1 2012™ game in India. The game will be launched on 22nd September 2012 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. The official game of FORMULA ONE™ will be available across leading stores in India at a price of Rs. 2799 for Xbox 360 and PS3 and Rs. 999 for PCs.

Developed under Codemasters’ exclusive worldwide agreement with Formula One World Championship Limited, F1 will invite players to ‘FEEL FORMULA ONE’s unique SPEED, PASSION, and GLORY’. F1 2012 will deliver an experience that puts players into the heart of the world’s most exciting sport, powered by cutting edge graphics, advanced physics systems and integrated network play. It will be the most accessible FORMULA ONE game yet with a new Young Driver Test, taking inspiration from the real world event, to introduce new players to the world of FORMULA ONE racing and explain how to handle motorsport’s most exciting and responsive cars.

Gamers can play the F1 2012 Demo and experience it before the full retail release. The demo will allow players to try out two of the game’s new features – Young Driver Test & Season Challenge.

Some of the key features of theFORMULA ONE game include:

Champions Mode – The 2012 FIA FORMULA ONE WORLD CHAMPIONSHIP features six World Champions – can you beat each in a racing challenge?

Season Challenge – A FORMULA ONE career in the space of ten races, Season Challenge sees the player start at a low ranking team and select a rival driver they think they can beat. Beating this level will take players into better car and become Champion.

Young Drivers Test – Gamers will be introduced to the world of FORMULA ONE and learn the nuances of how to drive a FORMULA ONE car by taking part in the all-new Young Drivers Test at Abu Dhabi’s Yas Marina. Players will take to the wheel of a Red Bull, Ferrari or McLaren and will complete tutorials to learn how to get the best out of their car, including how and when to use KERS (Kinetic Energy Recovery System) and DRS (Drag Reduction System)

New USA Circuit for 2012 – FORMULA ONE returns to the USA in 2012 at the all new Circuit of the Americas, located in Austin, Texas, and players can drive on the circuit ahead of the track’s debut in November.

Game Changing Dynamic Weather – Codemasters’ FORMULA ONE series has set the standard for weather in racing games. This will provide Active Track Technology to produce localised rain showers on certain areas of the circuit When one part of the track is wet while other areas are dry this will make the race more unpredictable and dramatic as players make game-changing strategy calls.

Commenting on the F1 2012 Indian launch Sweta Agnihotri, COO, Reliance Home Video and Games, said, “FORMULA ONE game has a huge fan base across world and Codemasters’ FORMULA ONE games are a landmark release in the gaming calendar – this year is no different. FORMULA ONE is the pinnacle of motorsport and one of the most popular sports in the world, and I am sure gamers will enjoy the new modes and tracks in the game.”

Speaking on the partnership, Hal Bame, Vice President, Distributor Territories and Emerging Markets, Codemasters said, “India is a key growth market for us and Reliance Home Video & Games have one of the strongest distribution networks in India. With this association, and the love of FORMULA ONE in India, we feel this is the perfect formula for success in a market which will have growing importance to all gaming companies in the coming years. With F1 2012’s wealth of new and exciting features, such as Champion’s Mode, the new Austin F1 racing circuit in the USA, Young Driver Test and more, we feel there’s never been a better game to reach out to the millions of gamers and FORMULA ONE fans in India.”

 

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