VFX

Prime Focus Q1-2015 revenue up 78%, loss widens to Rs 22 crore because of global integration process
11:00 am PDT 22/11/2014 By Tarachand Wanvari

BENGALURU: Prime Focus Limited (PFL) reported 78.3 per cent growth in Income from Operations (TIO) in the quarter ended 30 September, 2015 (Q1-2015, current quarter) to Rs 350.17 crore from Rs 196.38 crore (quarter ended 30 September, 2013, or Q2-2014) and 76.6 per cent more than the Rs 199.5 crore in Q5-2014 (q-o-q). Notes:(1) 100,00,000 = 100 lakh = 10 million =1 crore (2) The company had filed results for a fifteen month period ended June 30, 2014, hence comparison … Read More


Reliance MediaWorks to sell off exhibition arm to Reliance MediaVentures
12:30 pm PDT 19/11/2014 By AnimationXpress Team

Looks like the Anil Ambani-owned Reliance MediaWorks (RMWL) is already taking precautionary steps at reducing it losses by getting rid of its loss-making cinema exhibition business, and transferring these assets to its subsidiary Reliance MediaVentures. The company has proposed the transfer of the exhibition business in order for a complete or partial sale of Big Cinemas. The exhibition business of RMWL operates the third largest cinema chains under the brand Big Cinemas, with approximately 250 screens across India. Incidentally, the … Read More


Godzilla turns 60: Evolution of a sonic roar
1:00 pm PDT 04/11/2014 By AnimationXpress Team

On 3 November, 1954 the original Godzilla film opened in Japan. Nearly 9.6 million movie-goers went to watch the film on opening night eager to see the monster come to life with the films revolutionary visual effects. Japan had a population of 88 million then. But it was a specific sound effect that would become one of the most famous moments in film history, Godzilla’s emphatic roar…. Originally captured by using leather gloves and a double bass, recreating the iconic roar was one … Read More


Prasad EFX delivers fast paced action sequences for Hari’s Vishal and Shruti Hassan starrer ‘Poojai’
11:30 am PDT 03/11/2014 By AnimationXpress Team

Prasad Group, a pioneer in the Indian media and entertainment world over the last five decades, has worked on the VFX and DI for director Hari’s latest Tamil hit, Poojai. It is an Action Masala movie that has been produced by Vishal Film Factory and cinematographed by Priyan. Yuvan Shankar Raja has composed the soundtrack and score for the film that stars Vishal and Shruti Hassan in the main lead. “We have worked on almost all the projects with Hari sir … Read More


‘Roar’ing VFX by Anibrain brings tigers alive on your nearest screens!
6:30 pm PDT 31/10/2014 By Niyati Handa

Can you spot the difference between a real and a reel tiger? But we are certain after watching the movie ‘Roar – Tigers of Sunderbans’ you will be in a dilemma whether the tigers in the feature were real felines or just awesome CGI creatures, for this the credit goes to the founder of Anibrain Studio, Jesh Krishna Murthy and his team who have spent more than three years on their first Bollywood project. The film has been directed by … Read More


‘Nuker of the Year’ promises to be a lifetime opportunity for VFX professionals
1:30 pm PDT 29/10/2014 By AnimationXpress Team

VFX is a very important tool in today’s day and age and one of the most used software or tool is Nuke from the house of The Foundry. Well, in a very novel initiative the company is holding a nationwide contest christened ‘Nuker Of The Year’, which is open to students as well as professionals in India. Participants will need to submit a web link to a shot they have worked on including a VFX breakdown and the Nuke node … Read More


The Journey of ‘Haider’: VFX shot-break downs and more with Digikore Studios
3:30 pm PDT 21/10/2014 By Sidharth Iyer

Not too long ago, on 2 October the Hindi film fanatics were treated with the release of two big budgeted and multi-cast films. One being the Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and the other being Vishal Bhardwaj’s adaptation of ‘Hamlet’ starring Shahid Kapoor as Haider. Well, AnimationXpress.com got the opportunity to have an exclusive interaction with the VFX supervisor and Digikore Studios, who worked on giving ‘Haider’ the period look and also to help in creating the … Read More


PostPanic delivers a stunning TVC for TNT’s ambitious Human Network script
1:30 am PDT 14/10/2014 By AnimationXpress Team

Amsterdam based agency, Etcetera turned to PostPanic director Mischa Rozema to take on the challenge of its hugely ambitious Human Network script. Central to the integrated global campaign for TNT, is a stunning 50 second television spot highlighting the delivery giant’s far-reaching network of dedicated couriers. With an accompanying TVC cutdown of 30 seconds, personalised video for TNT’s existing clientbase and several key print visuals, PostPanic took on producing the main bulk of the integrated campaign followed by localising to … Read More


Crown Media signs deal with Prime Focus Technologies for cloud based content management
2:45 pm PDT 07/10/2014 By AnimationXpress Team

Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, the world’s largest integrated media services powerhouse, has announced a deal with Crown Media Holdings, Inc. to deliver the cloud enabled DAX production workflow solution including the Emmy award-winning Digital Dailies and DAX Mobile, as well as Cuts and Video Watermarking for Crown Media Family Networks. Crown Media Family Networks is the parent company of Hallmark Channel and Hallmark Movies & Mysteries, the top destinations on cable for family friendly … Read More


Prasad EFX delivers chilling VFX for ‘Aranmanai’
2:15 pm PDT 07/10/2014 By AnimationXpress Team

Along with other Tamil block-busters, Prasad EFX continues to add expand its portfolio of work. This time it has worked on the VFX & DI for Sundar C’s latest film, Aranmanai, a horror/comedy/thriller film produced by Vision I Media and Sri Thenandal Films. The movie has been distributed by Red Giant Movies and cinematographed by U.K. Senthil Kumar. “Having worked with Sundar sir before really helped us to understand his expectations and recreate that on screen. It was an extremely … Read More


Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’ on 2 October
10:00 am PDT 02/10/2014 By AnimationXpress Team

Prime Focus Limited, the world’s largest media services powerhouse will be launching its corporate social responsibility (CSR) arm ‘Naresh Malhotra Foundation’ in Mumbai on 2 October 2014, the occasion of founder and chairman Emeritus Naresh Malhotra’s 70th Birthday. The initiative will be flagged off by Naresh Malhotra in the presence of staff, family and friends; Founder, Executive Chairman and Global CEO of Prime Focus, Namit Malhotra will be joining through a video conference. Naresh Malhotra has been the guiding force behind Prime Focus’ stupendous … Read More


VFX house Phosphene applies CG face replacement technique for US TV series
12:20 am PDT 30/09/2014 By AnimationXpress Team

The Knick is a US medical drama series set in the 1900’s which features surgeons and medical staff who push the limits of medicine in a time of high death rates and no antibiotics. The series, starring Clive Owen and directed by Steven Soderbergh, features a number of effects to show character augmentation, period set extensions, medical enhancements and period anachronisms. Phosphene, an independent New York-based design and visual effects house, served as the lead VFX house on the Cinemax … Read More