The Journey of ‘Haider’: VFX shot-break downs and more with Digikore Studios
3:30 pm PDT 21/10/2014 By Sidharth Iyer

Not too long ago, on 2 October the Hindi film fanatics were treated with the release of two big budgeted and multi-cast films. One being the Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and the other being Vishal Bhardwaj’s adaptation of ‘Hamlet’ starring Shahid Kapoor as Haider. Well, AnimationXpress.com got the opportunity to have an exclusive interaction with the VFX supervisor and Digikore Studios, who worked on giving ‘Haider’ the period look and also to help in creating the … Read More

PostPanic delivers a stunning TVC for TNT’s ambitious Human Network script
1:30 am PDT 14/10/2014 By AnimationXpress Team

Amsterdam based agency, Etcetera turned to PostPanic director Mischa Rozema to take on the challenge of its hugely ambitious Human Network script. Central to the integrated global campaign for TNT, is a stunning 50 second television spot highlighting the delivery giant’s far-reaching network of dedicated couriers. With an accompanying TVC cutdown of 30 seconds, personalised video for TNT’s existing clientbase and several key print visuals, PostPanic took on producing the main bulk of the integrated campaign followed by localising to … Read More

Crown Media signs deal with Prime Focus Technologies for cloud based content management
2:45 pm PDT 07/10/2014 By AnimationXpress Team

Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, the world’s largest integrated media services powerhouse, has announced a deal with Crown Media Holdings, Inc. to deliver the cloud enabled DAX production workflow solution including the Emmy award-winning Digital Dailies and DAX Mobile, as well as Cuts and Video Watermarking for Crown Media Family Networks. Crown Media Family Networks is the parent company of Hallmark Channel and Hallmark Movies & Mysteries, the top destinations on cable for family friendly … Read More

Prasad EFX delivers chilling VFX for ‘Aranmanai’
2:15 pm PDT 07/10/2014 By AnimationXpress Team

Along with other Tamil block-busters, Prasad EFX continues to add expand its portfolio of work. This time it has worked on the VFX & DI for Sundar C’s latest film, Aranmanai, a horror/comedy/thriller film produced by Vision I Media and Sri Thenandal Films. The movie has been distributed by Red Giant Movies and cinematographed by U.K. Senthil Kumar. “Having worked with Sundar sir before really helped us to understand his expectations and recreate that on screen. It was an extremely … Read More

Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’ on 2 October
10:00 am PDT 02/10/2014 By AnimationXpress Team

Prime Focus Limited, the world’s largest media services powerhouse will be launching its corporate social responsibility (CSR) arm ‘Naresh Malhotra Foundation’ in Mumbai on 2 October 2014, the occasion of founder and chairman Emeritus Naresh Malhotra’s 70th Birthday. The initiative will be flagged off by Naresh Malhotra in the presence of staff, family and friends; Founder, Executive Chairman and Global CEO of Prime Focus, Namit Malhotra will be joining through a video conference. Naresh Malhotra has been the guiding force behind Prime Focus’ stupendous … Read More

VFX house Phosphene applies CG face replacement technique for US TV series
12:20 am PDT 30/09/2014 By AnimationXpress Team

The Knick is a US medical drama series set in the 1900’s which features surgeons and medical staff who push the limits of medicine in a time of high death rates and no antibiotics. The series, starring Clive Owen and directed by Steven Soderbergh, features a number of effects to show character augmentation, period set extensions, medical enhancements and period anachronisms. Phosphene, an independent New York-based design and visual effects house, served as the lead VFX house on the Cinemax … Read More

VFX is the next big thing in India, believes AMD’s Raja Koduri
1:30 pm PDT 29/09/2014 By AnimationXpress Team

AMD recently held a lavish product launch to showcase some great professional and consumer- level graphics cards, where Raja Koduri, Corporate Vice President (CVP), AMD visual computing was also present to explain the benefits of these technological advancements. During his presentation he also spoke about the opportunities that exist in visual effects in the movie business and Indian cinema, he also showcased an audio-visual of the famous filmmaker from down south, S.S.Rajamouli, who has created some remarkable works like Student … Read More

Salman Khan’s six-pack abs digitally created!
12:45 pm PDT 29/09/2014 By AnimationXpress Team

Bollywood has always been a very influential medium on the Indian audience and more so the stars have a huge fan following almost treating them as deities. One such Bollywood superstar who has been the epitome of physical fitness has been Salman Khan, who has been the inspiration for thousands of young adults to seriously consider pumping iron in the gym and investing time in creating a great physique. But, in a recently leaked video that has gone viral on … Read More

Prasad EFX packs a punch with Ravi Teja’s ‘Power’
8:30 am PDT 24/09/2014 By AnimationXpress Team

It seems like Prasad EFX has lots of movies in its kitty. From creating CGI to giving VFX for Bollywood to Tollywood movies, the studio continues to deliver project after project for its clients. Recently Prasad EFX provided VFX & DI services for K.S.Ravindra’s Power, the recent Telugu film starring Ravi Teja in the lead role; produced by Rockline Entertainments. “We worked on about 70 minutes of VFX in the movie Power. Compositing, 3D tracking and also doing complicated touchups … Read More

Prasad EFX brings Vikram Bhatt’s ‘Creature 3D’ to life
5:00 pm PDT 20/09/2014 By AnimationXpress Team

Whoever has seen the trailer of Creature 3D must be thinking whether it is a motion capture, an animated character or some man dressed-up like a monster? But the truth is that it was a CGI character (computer generated imagery) which was made possible by Prasad EFX studio. “We have created a CGI creature which is something similar to a ‘Brahma Rakshaka’ in Indian mythology. The concept design was provided by Vikram Bhatt. Based on this concept we developed the creature over several … Read More

Prasad EFX gives the royal treatment to ‘Raja Natwarlal’; executes 350 VFX shots
6:00 pm PDT 02/09/2014 By AnimationXpress Team

If you happened to catch any of the recent movies like Hasee Toh Phasee, Satyagrah or Hate Story 2; the guys who worked on bringing together the VFX bit for the aforementioned flicks are the talented bunch of artists from Prasad EFX. Set in a sprawling vintage film studio, Prasad group’s digital post facilities are equipped with the best and latest technologies, and have now added the recently released movie ‘Raja Natwarlal’ to its portfolio. Raja Natwarlal, starring Emraan Hashmi, … Read More

Reliance MediaWorks delivers over 2,500 VFX shots for Rohit Shetty’s ‘Singham Returns’
11:00 am PDT 01/09/2014 By Niyati Handa

What does one get when one of the leading VFX studios in the country comes together with one of India’s most commercially successful directors; well the answer is a roaring success at the Indian box-office in the form of Singham Returns.    As of now the Ajay Devgan and Kareena Kapoor Khan starrer has raked in over Rs 135 crore net at the domestic box office, Singham Returns has already made an entry in the list of top 10 highest-ever … Read More