Technology

Artella, a cloud based animation platform, bridges the gap between artists and creators
3:00 pm PDT 11/05/2016 By AnimationXpress Team

Animated, live action or even short films for that matter are often made by artists spread across the globe. Often it occurs that a single film has directors, producers and artists working from different corners of the world. It is a common trend in the AVGC industry today but communication and simulation of information becomes a task when such distance and time barriers are in play. With efficient technology available, this task has been simplified a bit and back and … Read More


ARM Enlighten Technology ventures into new markets – From gaming technology to grand designs
3:00 pm PDT 10/05/2016 By AnimationXpress Team

Geomerics, an ARM company, announced today that its Enlighten real-time lighting technology, used in major gaming titles such as Star Wars Battlefront, is now being deployed to create virtual show homes for the international property market. It has licensed its technology to Yugen, an Australian company that creates architectural visualisations for developers selling properties off plan or for investors who are unable to visit a site. To allow a fully immersive buyer experience, Yugen create 3D virtual models using Unreal Engine 4 … Read More


Prime Focus sells 30 per cent stake to Digital Domain; plans joint venture for advertising and VR
11:00 am PDT 29/04/2016 By AnimationXpress Team

Prime Focus Group, India’s leading VFX and creative house, is selling its 30 per cent stake in Digital Domain-Reliance for $30 million to the company’s majority shareholder, Digital Domain Holdings. The shares of DDHL (Digital Domain Holdings Ltd.) are listed on the Main Board of The Stock Exchange of Hong Kong Limited as it is headquartered in Hong Kong. DDHL owns the other 70 percent in Digital Domain-Reliance. The plans didn’t end here for Prime Focus had further endeavours. Prime … Read More


Industry’s first promo versioning automation module for Adobe Premiere Pro CC launched by Prime Focus Technologies
10:30 am PDT 20/04/2016 By AnimationXpress Team

Prime Focus Technologies, announced the addition of another industry first functionality to CLEAR Media ERP Suite that facilitates end-to-end business process orchestration for promo creation including automation of promo versioning using Adobe Premiere Pro CC, a key component of Adobe Creative Cloud. The new module will significantly reduce manual operations. This will ultimately increase operational efficiency for broadcasters and promotional content creators. Prime Focus Technologies, founder and CEO, Ramki Sankaranarayanan said, “Doing more with less while increasing profit margins through business efficiencies in … Read More


Huawei joins the VR headset bandwagon with Huawei VR
10:00 am PDT 19/04/2016 By AnimationXpress Team

The VR headset market is just getting hotter as Chinese telecommunication brand Huawei has just thrown its hat in the ring. The company last week expanded its product lineup by launching its own virtual reality headset the Huawei VR, at an event in Shanghai, China. Huawei already has smartphones, tablets, smartwatches, and fitness bands under its.long list of products and the announcement of the VR headset does not come as a surprise as the market is going to really favour … Read More


Leading provider of rendering software for animation and visual effects ‘Solid Angle’ acquired by Autodesk
6:30 pm PDT 18/04/2016 By AnimationXpress Team

Autodesk has acquired Solid Angle, developer of Arnold, an advanced, ray tracing image renderer for high quality 3D animation and visual effects creation used in films, television and advertising worldwide. The acquisition terms haven’t been disclosed as of now. Solid Angle, founder, Marcos Fajardo stated, “Autodesk shares our passion for numerical methods and computational performance and our desire to simplify the rendering pipeline, so artists can create top quality visuals more easily. With Autodesk, we’ll be able to accelerate development as well as … Read More


Virtual Reality headsets market set to boom in 2016
5:00 pm PDT 14/04/2016 By AnimationXpress Team

With the first set of Oculus Rifts already out in the market for the consumer to enjoy, Strategy Analytics, an analyst firm has revealed that revenues from sales of virtual reality headsets is set to reach $895 million in 2016. A majority of these revenue will be due to the three premium virtual headsets that have already debuted or are set to debut this year. VR headsets from Oculus, HTC and Sony will account for 77 per cent of the … Read More


World’s first live stream of a football match in 360 degrees made available in Virtual Reality
4:00 pm PDT 05/04/2016 By AnimationXpress Team

TF1 and Viaccess-Orca created history with World’s First Live Streaming Sports Event in 360 Degrees and Ultra HD to Virtual Reality Headsets. The best-of-breed solution was successfully tested during France vs. Russia football match and thus, the standards for Immersion Quality in VR Environment were raised. Viaccess-Orca, a global leader in the protection and enhancement of content services, and the French TV channel TF1 announced today the broadcast of the world’s first live stream of a football match in 360 … Read More


How Western Digital facilitates the new age of filmmaking
10:30 am PDT 05/04/2016 By Vivek Kapadia

The digital age has shaped words like data storage, data management and backup. Today, most of these words mean something not just to an IT professional but also to a commoner. The widespread of the web has led to the growth of digital consumption not only in the first world countries but also to far flung places due to the reach of mobile phones and things one can do with it. And one company that’s been consistently taking the charge … Read More


Playstation VR $200 cheaper than Oculus Rift but doesn’t include the PS4 Camera and Move Controller
10:30 am PDT 16/03/2016 By AnimationXpress Team

GDC has gone big this year with virtual reality as they had allocated two days out of their five day event for the Virtual Reality Developers Conference and one big announcement followed. We all are aware of the VR headset Oculus is offering – Oculus Rift that’s set be to rolled out on 28 March, followed by HTC and Valve’s collaboration project Vive. Recently, Sony announced that they will be launching their Playstation VR headset from October of this year … Read More


Autodesk eases 3D character creation support for Game Developers along with VR streamlining at GDC 2016
6:00 pm PDT 15/03/2016 By AnimationXpress Team

As the mecca of game developers and gamers, Game Developer’s Conference (GDC) has began with full throttle, Autodesk is also planning big on advancing its toolset and looking at the future of game development. Autodesk is advancing its toolset for indie game makers with innovative updates to its Stingray Game Engine and Maya LT 2016 3D animation and modeling software. Unveiled this week at Game Developers Conference (GDC) 2016, Stingray v1.2 adds support for new VR platforms and improvements that … Read More


Beijing Pacific Budee named as the exclusive distributor in China by NUGEN Audio
10:00 am PDT 10/03/2016 By AnimationXpress Team

Beijing Pacific Budee Technology Development Company, one of China’s fastest-growing pro audio companies, has been named by NUGEN Audio as the exclusive distributor of NUGEN Audio’s complete family of products throughout greater China. Founded back in 2002, by Mao Yanjun, Budee is now China’s premier distributor of high quality solutions in the audio and visual communications fields, employing more than 100 people at two branch offices and five provincial sites throughout Mainland China. “For more than 10 years, Budee has … Read More