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Technology

Epic makes Unreal Engine 4 free for all
1:00 pm PDT 03/03/2015 By AnimationXpress Team

Epic Games has announced that Unreal Engine 4 (UE4) is now free for any game developer to use. The announcement was made on the Unreal Engine website. Initially the Unreal Engine 4 was subscription-based and users would pay $19 a month and get access to the engine and the source code, not to mention any updates that would have hit the engine. On the other hand, its rival Unity offers a month’s subscription for $75 without the add-ons for iOS or Android. … Read More


Toon Boom Animation Partners with Unity Technologies at GDC 2015
12:00 pm PDT 03/03/2015 By AnimationXpress Team

Toon Boom Animation will be showcasing its industry leading all-in-one animation software tool at the Game Developers Conference (GDC) 2015 in San Francisco from 4 to 6 March. This is the 5th consecutive year that the company’s R&D group will be participating in the international gathering that allows developers the opportunity to share ideas and together build the future of the industry. Toon Boom Harmony enables animators to create 2D game art and animations for multiplatform games. GDC attendees will learn … Read More


Data platform and mobile marketing Vserv raises $15m from Maverick Capital & IDG
11:30 am PDT 03/03/2015 By AnimationXpress Team

Vserv, the data platform for mobile marketing has raised $15 million from hedge fund Maverick Capital Ventures and existing investor IDG Ventures, as per a company statement. Vserv’s flagship platform, AudienceProTM, ties together data from multiple sources such as offline and online marketers, telecom operators, mobile app developers and other third party sources. The platform then creates user personas and triggers real time intent signals thereby enabling unprecedented discovery, analysis and monetisation of end users. It mines data to deliver … Read More


Shotgun announces fresh competitive pricing; to include RV in April
11:00 am PDT 03/03/2015 By AnimationXpress Team

Shotgun Software, one of the leading developers of cloud-based production tracking, review and asset management software for film, TV and games, has announced a new pricing model and the upcoming inclusion of RV within the Shotgun toolset. The price of Shotgun is now $30 per account/per month with “Awesome” support, or $50 per account/per month with “Super Awesome” support, and the RV image and sequence player will be included in the next major release of Shotgun in April, the company … Read More


Sound artists urge filmmakers to use Dolby Atmos for the best cinematic experience
9:00 pm PDT 02/03/2015 By Sidharth Iyer

Good Cinema is the marriage of visuals and sound, one is handicapped without the other but when both blend seamlessly it creates cinematic magic on the large screen. In the recent past there have been some great movies that have raised the bar of how sound is perceived in films and leading the way in that sphere has been Dolby Laboratories’ pioneering technology of Atmos. Speaking earlier to AnimationXpress.com, Dolby’s Pankaj Kedia said: “Just to give some perspective, Atmos is … Read More


Dolby Atmos to ‘surround’ your smartphones, tablets and VR headsets
2:00 pm PDT 02/03/2015 By AnimationXpress Team

Dolby Laboratories and Lenovo have announced the launch of three new mobile devices with the former’s Atmos sound at the Mobile World Congress 2015. The phones are Lenovo A7000 smartphone and tablets Lenovo TAB2 A8 and Lenovo TAB 2 A10-70. This makes the A7000 the first smartphone in the world to have Dolby Atmos. The A8 will be the first Android Lollipop tab while the A10-70 will be the first 10 inch Android tablet to also feature the technology. It … Read More


Mad Catz adds strength to its Gamesmart range
10:30 am PDT 02/03/2015 By AnimationXpress Team

Mad Catz, the creators of the M.O.J.O. micro-console, have just announced two new gaming controllers from its impressive line-up which boast the likes of L.Y.N.X. Mad Catz announced a “baby brother” to the L.Y.N.X. 9, the L.Y.N.X. 3. This new controller borrows heavily from the design of the L.Y.N.X. The L.Y.N.X. 3 aims to be the more affordable version of that. Just like the other gaming controllers, this one can connect to a slew of different Android-powered devices. It has a fold-out design, … Read More


Virtual Reality headsets are the ‘in’ thing
5:00 pm PDT 26/02/2015 By AnimationXpress Team

Too much has been written about Virtual Reality and how it is going to be the ‘game changing technology’ in the industry that keeps innovating at break neck speed. Companies like Oculus, Sony, Samsung have all been in the news for their VR headsets and how their next-gen tech will allow players to get more immersive experience from games. Since then there has been no stopping the number of names coming up with their own VR headsets, or teaming up … Read More


Facebook exhausts the performance out of the smartphones: Study
11:30 am PDT 26/02/2015 By AnimationXpress Team

Whether or not you are a Facebook addict, the use of the app on your smartphone can be expensive. According to online security company AVG Technologies, social media apps like Facebook have the highest battery drainage, followed by games and shopping apps. AVG’s data comes via its own app, currently installed on over 1 million Android devices. It measures how installed apps wear out smartphone performance and results are gathered and presented every quarter. And not because those consumers are … Read More


Pebble’s new Kickstarter campaign collects more than $9 million in a day
10:30 am PDT 26/02/2015 By AnimationXpress Team

Whenever you talk about Kickstarter, it’s usual that the conversation will veer to Pebble. There may be more successful crowdfunding campaigns, but the smartwatch’s stupendous success is tied to that of its partner. Earlier today, however, Pebble once again took to the site to launch its third product, the Pebble Time. In a little more than 24 hours, the campaign for its latest smartwatch — which will boast a color screen and built-in microphone — topped $9 million. The company announced its latest … Read More


Nvidia is being sued by gamers for false advertising of GTX 970
2:00 pm PDT 23/02/2015 By AnimationXpress Team

A class-action lawsuit has been filed against Nvidia, alleging that it misled customers regarding its GeForce GTX 970 video card. According to legal documents, gamers are frustrated with Nvidia’s claim that the GeForce GTX 970 features four gigabytes of onboard memory. Technically this is true, but due to an unconventional memory design, only three and a half gigabytes are usable. Whenever the card attempts to use the remaining half-gigabyte, users experience stuttering images and poor performance. Last month, Nvidia acknowledged the problem, but confessed that … Read More


Lenovo’s new TVC sheds light on gamers’ woes
12:30 pm PDT 21/02/2015 By AnimationXpress Team

Lousy processors, bad screen resolutions, overheating CPUs are just some of the problems that a gamer shouldn’t ever experience at least not when he’s in the middle of a big battle or a spot kick that could alter his virtual reputation. Citing these problems, Lenovo’s new gaming laptop, Lenovo Y50 is probably the answer to every gaming woe that one experiences with an average PC or would not want to face while playing their favourite games. Popular characters from games … Read More