‘Mass Effect’ and ‘Anthem’ designer Corey Gaspur passes away
10:00 am PDT 02/08/2017 By AnimationXpress Team

BioWare recently showcased the initial glimpse of their upcoming RPG, Anthem at E3, this year. However, as the news comes, Corey Gaspur, the lead designer for Anthem has passed away. The studio announced the rather sad news over its blog saying: It is with great sadness that we announce the passing of our friend and colleague Corey Gaspur. He was a member of our team for over nine years, and worked as a designer on many of our titles, including Sonic … Read More

The latest Overwatch patch brings Doomfist and other features
6:00 pm PDT 28/07/2017 By AnimationXpress Team

Blizzard Entertainment recently revealed its newest Overwatch character in the name of Akande Ogundimu alias Doomfist. Now as mentioned earlier, he is live on all platforms of the game. Along with the new character Blizzard included some other mechanics to the game as well. The patch 2.16 includes the much awaited feature which is supposed to reduce the number of duplicate items loot boxes drop in Overwatch. Furthermore, there are easier options to capture your ingame moments without using any … Read More

KFC India and Mountain Dew co-create the country’s first Gamer’s Box and it’s finger clickin’ good!
1:30 pm PDT 27/07/2017 By AnimationXpress Team

Passionate gamers will vouch for how it is impossible to tear away from the immersive experience that is gaming! The urgency of your fingers on the controller, that rush of your score rising on the board – nothing should interrupt that – not even meal breaks! Mountain Dew and the big-daddy of finger lickin’ food, KFC, have the perfect gaming set up that will let you refuel and get into show-down mode – without worrying about grubby screens and long breaks! KFC Mountain Dew ‘Gamer’s … Read More

Riot Games to focus on fixing latency and other issues for Indian players
5:00 pm PDT 25/07/2017 By AnimationXpress Team

With Riot Games’ venture into the Indian sub continent a few months back, players from the country have been making speculations as what would be the implication of the same. It was a common speculation that the company would like to set up servers in or around the country for its global hit League of Legends. The game currently has no designated client for the region and the players can play on the South East Asian region through Garena. Speaking … Read More

Nazara Games, POKKT and Dettol come together for a native advertising campaign on Chhotta Bheem's mobile game
3:00 pm PDT 24/07/2017 By AnimationXpress Team

Nazara Games and POKKT, the  smartphone ad platform for mobile games have come together to develop a native campaign in Nazara’s most popular game, Chhota Bheem Talking Toy. For this, the brand ‘Dettol’ has been integrated in the game to enhance user experiences and brand visibility. Chhota Bheem the Talking Toy character has been showcased washing his hands at regular intervals thereby creating awareness to stay healthy and protected from germs in keeping with the brand’s core positioning. In-game branding … Read More

Indie duo from SidKing Games turn to a puzzler for their second title
3:30 pm PDT 22/07/2017 By AnimationXpress Team

After Wings Land Adventure, the Indie duo of Siddhesh Sudesh Berde and Kishor Sudesh Berde from SidKing games have turned their attention to a puzzler. “Twins” is a minimal puzzle game which is apparently based on the “brotherhood” between two little cubes. They always move together in the same direction. Unfortunately, one of them gets stuck in the reverse dark world. One has to play as another cube and help your brother to escape from the dark rooms. In the … Read More

Marketers must understand esports franchises: Newzoo White Paper for Esports Bar Miami
10:30 am PDT 21/07/2017 By AnimationXpress Team

Here is a thought for all marketers. “Understand the differences between e-sports franchises if you want to roll out a successful campaign.” That is the message from a newly-published report by games, esports and mobile intelligence specialists Newzoo. The exclusive White Paper,‘What Esports Brand Suits Yours Best,’ is commissioned by Esports BAR Miami. The new esports business arena is scheduled to take place between 18 to 20 September, 2017. “There is no such thing as reaching the e-sports enthusiast. Every … Read More

Unity Technologies announces Centre of Excellence in partnership with Veative Labs
5:30 pm PDT 20/07/2017 By AnimationXpress Team

Unity Technologies today announced a partnership with Veative Labs to launch a Center of Excellence (CoE) at Veative’s India office in Noida (NCR). Together Unity and Veative Labs will employ over 300 full-time skilled resources as it builds the largest content library outside of gaming in offices in India and several other countries. The CoE will focus on providing immersive technology solutions for academics (school and university education), skill development, vocational training, and enterprise applications for industries such as defense, tourism, retail, construction and engineering. … Read More

ESL India becomes the country’s first esports championship to hit TV screens
1:30 pm PDT 19/07/2017 By AnimationXpress Team

As we have mentioned quite a few times already, Indian esports has taken its leap of faith this year. From multiple big-scale tournaments to the foreign player influx, the scene has definitely polished itself from what it was a few years back. Ronnie Screwvala’s UCypher looked promising as the first esports event in the country to be broadcasted on TV (MTV channel). However, it seems to have changed. ESL India Premiership Fall Season will be broadcast live over the television screens … Read More

Chris Gayle invests in indigenous gaming start-up IONA Entertainment
5:00 pm PDT 14/07/2017 By AnimationXpress Team

India is indeed becoming a lucrative destination in the world of gaming. Bigheads from around the globe are flocking in to the country where gaming is just starting to earn huge revenues and promises a shimmering prospect in the near future. However, the latest entry to the bandwagon investing in the country’s gaming space comes from the world of cricket. West Indies batsman, Chris Gayle, has invested an undisclosed amount in a Bengaluru-based IONA Entertainment, a virtual reality start up … Read More

The relentless flight of PC gaming: Then, Now and Next
6:00 pm PDT 13/07/2017 By Krishanu Ghosal

The gaming industry has undoubtedly come a long way from where it was initiated. From being a mere mode of entertainment back then, it has grown into something robust which garners huge amounts of traction. From millions of dollars in sponsors to colossal amount of individuals playing games, the lucrative industry is now professionally termed as ‘The esports Sector’ and enjoys a huge viewership. While games are popular both on PC (Personal Computers) and console, the former boasts of a … Read More

Taiwan Excellence unveils its ‘TE Gaming Rig’ ahead of its annual yearly tournament
7:21 pm PDT 11/07/2017 By AnimationXpress Team

The Taiwan Excellence’s special vehicle, the # TE Gaming Rig, was revealed at Infiniti Mall in Malad on 11 July 2017. It has been designed to give people a first-hand experience of the exciting world of gaming and the adrenaline rush associated with it. Taiwan Excellence’s #TEGamingRig will cruise its way into the hearts of people, touring 50 locations in India, covering nearly the entire western, northern and eastern regions before returning back to Mumbai. The unusual gaming vehicle was flagged … Read More