IAMAI Marketing Conclave Archives - AnimationXpress

IAMAI Marketing Conclave

As the content consumption over the digital medium surges ahead, the advertising models are going through a massive overhaul as well.A session catering to the same was held at IAMAI’s 13th Marketing Conclave held at Mumbai yesterday. Featuring veteran industry speakers like Sony Pictures Network India EVP and head of digital Uday Sodhi, The Times of India (digital) COO Puneet Gupt, Jagran New Media CEO Sukriti Gupta, Google India Industry Director Vikas Agnihotri and DB Digital CEO Gyan Gupta was moderating the session.

IAMAI: Advertising in a bilingual ecosystem and the way forward
3:00 pm PDT 15/06/2017 By AnimationXpress Team

As the content consumption over the digital medium surges ahead, the advertising models are going through a massive overhaul as well. In a country like India, where the number of bilingual population is pretty high advertisers must choose the language medium carefully in order to reach the target audience. A session catering to the same was held at IAMAI’s 13th Marketing Conclave held at Mumbai yesterday. Featuring veteran industry speakers like Sony Pictures Network India EVP and head of digital … Read More