Animation Masters Summit

2017 | 2016 | 2015

“Week with the Masters”, established in the year 1999 is the first ever animation event established in India to celebrate the ‘Art of Animation’. This is conducted annually by bringing in the “who’s who” of this fantastic Animation Industry, international and national. This is essentially to bring the Masters and the young and aspiring talent together.

Bhimsain Khurana: an energetic and zealous man who constantly inspires
6:30 pm PDT 27/05/2017 By AnimationXpress Team

Dressed in white kurta and pyjamas, he walked into the Travancore Hall, Park Center, and everyone present rose to their feet applauding – in admiration and reverence – for this legend of Indian animation. As he descended the stairs with folded hands as a form of greeting, one could not fail to see the deep humility that this man has amassed over the years with his work and experience. At Animation Masters Summit 2017, Bhimsain Khurana was honoured with a … Read More


The creative men behind the brands, Shrikumar Menon and Abhijit Avasthi, charged the crowd with their talks at AMS 2017
6:30 pm PDT 09/05/2017 By AnimationXpress Team

Whether it is advertising for a local product or a national brand, what drives advertisers is passion and challenge. While Shrikumar Menon and Abhijit Avasthi may have completely different ideals, their love for their work led them both to the same thing – success. Success may not always mean money. For them, success is when their work reaches and touches the hearts of all the Indians and the recall of the brand brings fond memories. On the second day of … Read More


How ‘Tayo’ touched the hearts of millions of kids: Secret behind the digital success story
3:15 pm PDT 09/05/2017 By AnimationXpress Team

A number of strategies are adopted to make any show a digital success, but at times, none of the strategies work and success still comes, as a surprise or a shock. Such is the digital success story of ICONIX Entertainment’s Tayo- The Little Bus, which was narrated by ICONIX’s new business division head, Dong-Su Jung at Toonz Media’s Animation Masters Summit this year. Korea’s ICONIX has two popular shows- Pororo the Little Penguin and Tayo the Little Bus. Launched in … Read More


“Think about money, don’t chase it”: John McKenna’s thoughts on a film-maker’s journey
12:00 pm PDT 09/05/2017 By AnimationXpress Team

A persistent question that has been troubling the animation industry since its inception is: how to get the money? Whether it is money for production, marketing or salary, it has been an arduous task to get it. Shedding light on this universal plight at Animation Masters Summit 2017, One Animation studio head John McKenna spoke on ‘Why Care About Money? The Film-maker’s Journey’. Voicing every artist from the animation industry, McKenna said, “We came into the industry with passion, not … Read More


How to develop universal and timeless concepts for kids in Indian market explains Sony YAY!’s Ronojoy Chakraborty
11:30 am PDT 09/05/2017 By AnimationXpress Team

Indian market is a very generic term and means different for everyone. So what does it mean for broadcasters in kids’ space? Sony YAY!, VP and programming head, Ronojoy Chakraborty elaborated on this in his session on 5 May, the first day of Animation Masters Summit 2017. His team at Sony YAY! has been doing doing research for a long time on the shows for their newly launched kids channel but they have started production only from the last six … Read More


Anjum Rajabali: Mythology is all about posing contradictions of human nature
6:30 pm PDT 08/05/2017 By AnimationXpress Team

We all know the basic story of Ramayana and Mahabharata. But how many of us understand the complexities of human nature that they depict? Very few. And among the ones who follow these texts and feel so strongly about their relevance in the contemporary world is Anjum Rajabali. The screenwriter of some of the popular Bollywood films like Ghulam, Pukar, Rajneeti and Chakravyuh, Rajabali took a session on ‘Indian Mythology and its Relevance to Modern Screenwriting’ on the first day of … Read More


Entertain, Enrich, Explore – The 3 Es required to impact kids beyond the screen says YouTube Kids, Amy Blair
5:00 pm PDT 08/05/2017 By AnimationXpress Team

A treasure trunk of knowledge opened at Animation Masters Summit 2017 as the Masters spoke about the burning topics in the media and entertainment industry. YouTube Kids programming manager, Amy Blair shared her thoughts on the topic ‘YouTube Kids (app) and Why Global Communities Matter.’ There is a lot going on in the kids and family entertainment space. “I’ve been absolutely amazed by the quality and creativity coming out of the industry,” Blair smiled. Some fundamentals are significant she thinks … Read More


The 10 fundamentals of a creative strategy on YouTube decoded by Lauren Glaubach
3:00 pm PDT 08/05/2017 By AnimationXpress Team

What sustains a YouTube channel and builds world audiences on the platform? Well, it is not rocket science, but human science. Some videos go viral while some appeal to a very niche audience. It all depends on what the creators wish to or not to communicate. In most cases, to cater to maximum audience on a digital platform, the creation has to be something which the audience demands, and what they demand is based on a set. YouTube Family and Learning, … Read More


Here are the winners of The Flying Competition 2017
3:00 pm PDT 07/05/2017 By AnimationXpress Team

The second day of Animation Masters Summit observed the winners for The Flying Elephant Competition – that had seen 925 entries this from countries all over the world – being announced. Awards were given to the winner, runner-up and second runner-up. The following are the categories, nominations and the winners: Animation Short Films The Cliff House (Malaysia) – winner Director: Lih haur Oh Bey (Indonesia) – 2nd prize Director: Gloria Abigail Close Circuit (Taiwan) – 3rd prize Director: Po-Han Rain Lotus (China) … Read More


Animation Masters Summit 2017 concluded with a blast, leaving the audience wanting more
9:00 pm PDT 06/05/2017 By AnimationXpress Team

The signature music of Animation Masters Summit plays in the auditorium and rejuvenates each one present in the auditorium, announcing the beginning of the second day. The first day was heavy with the talks leaving an imprint in each one’s mind, inspiring and persuading the young animators.