Digital Media

South Indian films are the firsts to release directly on OTT services
9:00 pm PDT 29/04/2020 By AnimationXpress Team

With the continuation of nation-wide lockdown imposed to contain the spread of COVID-19, films are now heading towards direct-release-on-OTT-services as all the theaters and multiplexes are shut indefinitely. South Indian films are the firsts to make way to OTT services directly. Awaited Telugu film Amrutharamam has released on ZEE5 today, and Tamil film Ponmagal Vandhal will release on Amazon Prime Video, as the films’ producers confirmed on Twitter.  Though that has concerned cinema and multiplex owners as the theatrical releases … Read More

Synamedia partners with Google Cloud to maximise its OTT offerings
8:00 pm PDT 29/04/2020 By AnimationXpress Team

Synamedia, one of the world’s largest independent video software providers, has joined hands with Google Cloud to expand its video network portfolio with new over-the-top (OTT) offerings ‘as a service’. With this partnership, Synamedia will be able to further address customer needs for high availability, increased scalability and maximised performance for OTT services while simultaneously reducing operational costs and complexity, particularly with live sports events. The tech innovators have come together to maximise OTT service uptime and achieve broadcast quality … Read More

YouTube witnesses significant surge in subscriber base and time spent in India during lockdown
7:00 pm PDT 28/04/2020 By Sharmindrila Paul

Ongoing till 3 May, lockdown 2.0 across the nation, has disrupted many industries and sectors. The only sector for which the lockdown has been a blessing in disguise, is the online VOD (video-on-demand) industry that has seen a massive spike in consumption, given people now have limited or no access to outdoor entertainment.  This lockdown has enabled a singular growth story for YouTube in India, with the  Google-owned platform witnessing a 20.5 per cent surge in subscriber base in the … Read More

Amazon Prime Video reveals its May 2020 releases 
6:00 pm PDT 28/04/2020 By AnimationXpress Team

Amazon Prime Video has revealed the list of its May 2020 releases. Given the worldwide lockdown imposed to contain the spread of COVID-19, OTT players have witnessed a significant spike in online content consumption. Thus they have upped their games to provide uninterrupted engaging content to its consumers. And Amazon Prime Video being no exception. Here’s the list : International Originals  Lana Woodley: Fly season one –  1 May Tom Walker: Very Very season one– 1  May Upload season one … Read More

ZEUX Innovation partners with Discovery India to deliver country’s first aggregated real-life entertainment app
5:45 pm PDT 28/04/2020 By AnimationXpress Team

ZEUX Innovation has partnered with Discovery India to design the Discovery+ app. The app was launched on 18 March 2020 and continues to garner good reviews across major app stores for its content and user experience. Commenting on the collaboration Discovery India business head Issac John said, “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various research and design workshops that ZEUX led for us, placed user … Read More

ALTBalaji partners with The Art of Living Foundation for a motivational talk series with Sri Sri Ravi Shankar
5:00 pm PDT 28/04/2020 By AnimationXpress Team

Homegrown OTT platform, ALTBalaji has collaborated with The Art of Living Foundation for a 10 episode talk series, Heart to Heart with Sri Sri Ravi Shankar which will stream 29 April onwards. With the world going through an unexpected pandemic, everyone needs an anchor and a ray of hope to keep sailing. Thus ALTBalaji has opted for a motivational series which is a collaborative effort by The Art of Living Foundation and #ChangeWithin, the social interface of creative artists from the … Read More

ZEE5 names Rahul Maroli as SVP and SVOD head
2:00 pm PDT 28/04/2020 By AnimationXpress Team

ZEE5 India, the digital entertainment vertical of Zee Entertainment Enterprises Limited (ZEEL), has brought on board Rahul Maroli as the senior vice president and SVOD business RM head. In his new role, Maroli will focus on building the subscription video on demand business through acquisition, growth and engagement of subscribers across B2B and B2C segments. He will be responsible for business development, customer success, brand and marketing functions at ZEE5. With 18+ years of experience, Maroli has been steering market-leading … Read More

Amazon Prime Video releases new teaser for its upcoming original series, ‘Paatal Lok’ 
6:00 pm PDT 27/04/2020 By AnimationXpress Team

Amazon Prime Video has revealed a new gripping teaser of its upcoming original Series, Paatal Lok that marks the digital debut of actress Anushka Sharma as the producer.  The teaser provides a glimpse into a grim, terrifying world full of blood curling scenes. It takes us into the dark and sinister bylanes of human immorality. Produced by Clean Slate Films, the full trailer of Paatal Lok will be out on 5 May and the series will stream from 15 May. … Read More

Tibu spreads awareness on covid-19 through kids friendly comics
5:00 pm PDT 27/04/2020 By Yugandhara Shete

The covid-19 pandemic has made every artist reach out the human race in his/ her own way, spreading awareness, sharing hopeful insights, showcasing the horrifying situation, or just putting the current scenario on paper. There’s a lot of information going around in traditional as well as social media platforms keeping everyone well informed about the grim happenings out there. Magic Elements Studios chose to focus on sticking to how Tibu, an eight year old creative individual, could react in the … Read More

Disney+Hotstar partners with Airtel for Disney+Hotstar VIP prepaid data plan
2:00 pm PDT 27/04/2020 By AnimationXpress Team

Disney+Hotstar has teamed up with Airtel, as a result of which, the telco has come up with a new prepaid data pack which gives the user a subscription to one year of Disney+Hotstar VIP.  This partnership accelerates adoption of the video subscription category in the country, by solving two of the key challenges: evolving digital payment infrastructure and prevalence of cash as a payment option. A prepaid recharge plan of Rs 401 comes bundled with the OTT platform’s subscription and also … Read More

Netflix witnesses big growth viewing in India owing to local originals during lockdown
6:00 pm PDT 25/04/2020 By Sharmindrila Paul

Binge-watching content on OTT platforms have seen a humongous rise during nationwide imposed lockdown amid India’s war against COVID-19. And global streaming giant Netflix is no exception.  Apart from being one of the strongest players in the world, Netflix has a strong foothold in India as well. The streaming giant has witnessed big growth in viewership in the country led by originals owing to the lockdown, Netflix chief content officer Ted Sarandos informed at its Q1 earnings call. According to … Read More

Disney+Hotstar receives funding from its Indian and US parent companies
12:00 pm PDT 25/04/2020 By AnimationXpress Team

Disney+Hotstar has received funding of Rs 1,136.76 crore from its Indian and US parent company, in lieu of approximately 278 crore shares. As per financial data accessed by business intelligence platform, Tofler, Novi Digital Entertainment, which operates the video streaming platform, has secured the amount from its parent companies Star India in the country, and Star Us Holdings Subsidiary LLC, USA. Of the total amount, Star India has bought shares worth Rs 869.47 crore while the remaining shares worth Rs … Read More