12 Feb '10 Weekly Edition Volume 1 Issue - 15
Nextwave Multimedia launches Valentine Package for mobile phones
BY ROHIT SHIRKE

Nextwave Multimedia has a special offering for this Valentine's Day. The company has launched a Valentine Package for mobile phones, containing 'Valentine's 3 Game Pack', 'The Story of Valentine's Day' and 'Tips for Valentine's Day'. As Valentine’s Day is just around the corner these games and comics have hit the market at the right time.

The games have been launched on all the 3 major mobile phone digital markets namely the App store, Nokia Ovi and the Android marketplace. Valentine’s 3 Game pack is prices at 0.99 $ on the App store and Android Marketplace and 1 Euro on the Ovi Store. The comics are free to download.

Talking to us about the game and the comics was Nextwave Multimedia CEO Rajendran as he said, “The Valentine’s 3 game packs includes games like Connect the Pairs, Battle of the Cupid and Petals Do Tell. The games are fun to play and we have added a Valentine’s theme to all of them. We have also launched a set of comics where you get to know the story of Valentine’s Day and how it all started and in the other comic you get tips of what to do when you go on a date on Valentine’s Day.”

More about the games - In ‘Connect the pairs’ the player has to make pairs of all the cards displayed on the screen by matching similar cards. The game gets the Valentine’s theme as the cards have hearts, cupids and many more cute romantic things drawn on them. In ‘Battle of the cupid’ you play the cupid as you have to fight evil monsters that are planning to disrupt the romantic date happening behind you. Move your cupid around using the touch screen and keep the monsters away. ‘Petals Do Tell’ is the traditional ‘She loves me, she loves me not’ game, but in this case the player gets to be environment friendly by plucking digital petals of a digital flower.

With a team strength of 70 Nextwave Multimedia have developed various games over the past few years but their major focus have been the mobile space only, “ We have about 20 games on the Ovi Store till now and 5 on the App store. We definitely want to be in the mobile space for now simply because the monetization is easy. Nokia’s and Samsung’s and iPhones are hot platforms right now and we are focusing on making games for these handsets. We are planning to launch one game a month from now on. In fact we already have a big library of games which we would like to modify to be compatible with touch screen gameplay. Also we try to launch a game on multi platforms. It may look tedious but if you look at it closely the conceptualization and the design remains the same, its jus the development part that needs to be worked on but all the hard work pays off when you manage to monetize and that is the goal of every company” added Rajendran.

Mobile’s are definitely a hot platform these days and if the right IP is introduced in the right market it can definitely do wonders. With Valentine’s Day just around the corner and as the games are available on all the major digital markets the games and comics should do well. We will keep you posted with the latest developments at Nextwave Multimedia.

connect@animationxpress.com
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