Fortnightly Edition Volume 1 Issue - 14

43 speakers and experts from all across the world. More than 500+ attendees. More than 40 sessions across 2 (+1) days. Amongst the most grand and well produced Awards shows. Followed by X Media Lab KL. In many ways more than one, the MDeC Kre8tif conference was one of the best ever, and also because the atmosphere at the event was charged with positivity and a free flowing energy.

Good care was taken at the conference to ensure that even the smallest and newest of the companies would have a take away, and so would the artists and students and of course the big wigs as well. What was also very nice about the event was the professionalism with which it was moderated and anchored. It was where some of the world's best gathered, to inspire an industry and ecosystem that wants to become the world's best. And AnimationXpress Asia Pacific is honored to be involved with Kre8tif and MDeC, and to bring you two special editions -of Kre8tif coverage (this is part 1 and part 2 follows in 3 days).

Read on, and we are sure you will either reminisce about the good and enriching time you had at Kre8tif last week, or you will start making plans to attend next year!

Happy Reading!

 
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     Top Stories
John Stevenson's Story Keynote: So good, we had to want it
Titled, "Story is King or Back to Basics for Success", the John Stevenson keynote was amongst the best sessions ever on the topic of story and its telling. Embedded with quotes that, to aspiring and practicing writers, will be more valuable then gems.Read
 
Key Note by YBHG. Datuk Badlisham Ghazali,CEO, MDeC
Our aim during the birth and when conceptualising this conference was to provide a platform for the exchange of digital creative content technical insights and expertise among the local and international creative community. We have amongst us the world’s leading experts in the field and for that we are truly very fortunate.Read
 
Deep and wide: The creative industry from broadcaster's perspective
Giving the insights of the creative industry from the broadcasters point of view, Zainir Aminullah executive director from Astro, Malaysia, Tim Brooke-Hunt, Executive Head of Children's Content for Australia's ABC Television, and Syafiq Al Fonse from RTM Malaysia gave their perspective on how they look at creative content and how does their channel work.Read
 
Telling stories in Animation
Storytelling is not bound by culture. "Disney's Snow White is pure classical storytelling, the essence of its story is not based on any religion, it's a human story, whoever you are, you get the story, a 10 year old will get one aspect of the story and a 40 year old will get something else.Read
 
Bringing Malaysian Icon to the world
In Malaysia, Geng has had the 2nd highest box office collection making RM 6.3 million and 800,000 viewers, and the most discussed local movie on blog, it was on the local cinema chain for 2 months, shown in Brunei and Indonesia.Read
 
"Flash has great potential and a lot is yet to be explored" : Ming Chan
"I believe Flash is still very much misunderstood as a platform overall. Flash has evolved dramatically over the years and have grown beyond just an tool for telling linear stories. I have seen the most creative uses for Flash as a platform.Read
The CoPro Chronicles: Eric Rollman's Marvel(ous) keynote
"The Co-Production model for kids TV animation series is critical for survival. It's about embracing strengths and identifying weaknesses and working towards getting the best inputs from all the worlds." Read
 
Key Note by YB Datul Seri Dr Maximus Johnity Ongkili, Minister of Science, Technology And Innovation
This is in line with the objective of the Government and MOSTI, to catalyse the Malaysian creative multimedia industry so as to attain global recognition as well as to make it a sector that contributes to the growth of the economy.Read
 
Getting realistic with games
When designing a game one needs to create a distinctive look and style and one needs to focus on what's visually important in the game. All the elements in the game should support and enhance game play. Games like movies should have a distinctive look. Read
 
Keeping the steam on, entrepreneurs share their Zeal
As much as they are businesses, Animation, VFX, Games companies and studios run more than anything else on passion and zeal. As such the steam and bravura of the entrepreneur is crucial in terms of managing and blending creative and artistic instinct with business logic.Read
 
'Augmented Reality' the next big thing in digital marketing
Augmented Reality a.k.a AR, also called Mixed Reality, might become the biggest innovation since the Internet in the electronics industry. AR not only superimposes graphics, text, audio and other features over real-world environments.Read
 
Making the characters perform
"Mastering software is one thing and animating a character is another, its like writing and typing are two different things so is animation and plain motion," says Larry Bafia, VP & Biz Dev, Vancouver Institute Of Media Arts (VanArts).Read
 
It's not all about Funding…
Entrepreneurship without Funding session by Alexander L. Fernandez, CEO, Streamline Studios had some interesting insights on the challenges faced by startups that are without funding or ‘Starveups’ (A coinage by Alexander).Read
 

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