30 Mar 2009 | 12:50 pm
     
R&H India delivers ‘Mr. Mach’ for Alpenliebe's latest TVC

Latest Alpenliebe TVC

The new Alpenliebe commercial features the most loved animated duo, Tom & Jerry joining forces with Alpenliebe's mascot, the crocodile 'Mr. Mach'.

The creative was from McCann Ericsson under Prasoon Joshi's supervision produced by Black Magic Motion Pictures and directed by Abhijit Chaudhuri. The 3D crocodile animation was produced by R&H India.

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"The clients were actively involved in the creative process right from the beginning. The director and the agency were very clear about having the crocodile to look friendly and cute along with maintaining its photo real look. After the first two commercials, it is a well established fact that the crocodile is now like a pet and has a strong liking for the Alpenliebe candy. This particular commercial also had to carry forward the behavior of the crocodile in a similar manner" said Rhythm & Hues India Digital Production Manager, A. R. Seshaprasad.

A team of about 20 artists and support staff worked on the project for about five weeks. A. R. Seshaprasad gives an insight on the making of 'Mr. Mach' for the latest Alpenliebe commercial.

 
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In the commercial, the task of R&H was to build a CG crocodile and composite it in a live action environment. The goal was to do seamless integration of the CG crocodile in the live action scenes and the challenge was to make the crocodile look friendly and cute along with maintaining its photo real look. Some members of the R&H team were present throughout the 3 days of shooting.

A lot of information was collected in terms of set measurements, camera data, and photo modeling reference images for camera tracking match moving work.

Chrome and matte balls were used as a visual reference for highlights and diffuse lighting. These balls were shot on all locations after every take and were placed exactly where the crocodile would be seen in the frame. This helped in getting a better understanding of the lighting conditions in the environment which further helped in doing a more realistic integration of the CG crocodile in the shots. An actual stuffed model of the crocodile was also made and the stuffy reference footage was used for every scene that was shot. The reference was used to get an idea for the CG crocodile's contact and cast shadows.

Modeling & Texturing
Every little detail and features of the crocodile's anatomy were studied and a number of references were looked at and the model was then created. Some of the details on the crocodile's body were modeled whereas some details like the scales on its back were painted using displacement maps.

Each part of its body had to be painted as a separate set of maps. Since the crocodile model was very detailed, all the texturing information could not be accommodate into one UV space. A total of 300 different maps were painted for the crocodile's different body parts.

A very important point for the look development artists, apart from making the model look good, was to ensure that there were appropriate controls available for the scene lighters to perform common modifications or tweaks. These types of controls include: specular intensity, bump heights, diffuse intensity and color variations across the model, etc.

Camera Tracking and Match moving

Camera tracking is the process of matching the movement of the CG camera to the movement of the camera used in the live-action footage. As a result, it's a crucial part of all visual effects shots. Despite its importance, it is completely invisible in the final shot. If CG elements (the crocodile in this case) interact with objects which are a part of the footage, then match moving is needed for that object or character. The CG model of that object or character needs to replicate the movement of the actual object or character. This is important as it can be used to cast shadows, receive reflection, and is also a very good base for animators to plan out their animation.

Compiled by Shiva Prasad
Co Ordinated by Rhythm & Hues, India
Page design by Rafiq Farook
Information, Images and Content courtesy Rhythm & Hues, India
   
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