25 Nov 2008
6:00 pm


MEL and BriliP to co-produce animation TV series
By ANIMATIONXPRESS.COM TEAM

Animation studio Maya Entertainment Limited (MEL) and BriliP Edutainment India, a children-centric intellectual property company, will co-produce an animated TV series on a series of children’s books, The Aditi Adventures.

The series adds to MEL's kitty of service and IP work totalling over Rs30 crore, a company release said.

Regarding the development, MEL Executive Vice President Jai Natarajan said, “We were drawn to the project due to its core fantasy element, modern themes and worldwide locations. Animation is a natural medium for this series and will involve an investment of Rs8 crore. Our goal is to be known internationally for our taste and sensibility.”

BriliP Managing Director Jayaram Rajaram said, “Our focus is to identify great children-centric properties and content, with positive values and to adapt these properties into various mediums to entertain and educate children. Our co-production deal with Maya for the Aditi series is a significant step towards adapting extremely high quality Indian content for the global markets.”

The Aditi Adventures is a popular series of children’s books by UK-based Indian author Suniti Namjoshi. The book series follows a group of young adventurers comprising a girl called Aditi and her friends Monkeyji, Beautiful the elephant and Siril the ant.

MEL’s first theatrical feature Ramayana - The Epic is nearing completion. The company is also developing The Magic Racquet, a series in alliance with Leander Paes’ sports company.

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