17 Nov 2008
7:50 pm


Sathyam Cinema sets up multi-platform gaming zone
 
By ANIMATIONXPRESS.COM TEAM

Blur, Sathyam Cinemas' gaming zone, was recently inaugurated in Chennai. The gaming café is spread over 15,000 square feet and three floors.

Blur's channel partners include NVIDIA, Electronic Arts, Microsoft and Sony Playstation. "The USP of Blur is the fact that it is run by gamers who understand the gaming experience and it is probably the first ever multi-platform gaming zone in India with all kinds of games on various platforms," Blur (Gaming & Retail) head Bhavesh Shah told AnimationXpress.com.

The café features various platforms from PC to hand-helds like Sony PSP and Nintendo DS Lite, to consoles like Playstation 2, Nintendo Wii, Xbox 360 and Playstation 3. The café also boasts of a an entire floor dedicated to arcade games - both vintage and high-end, a two-lane bowling alley, a gaming store and a restaurant.

"Blur has been a great achievement by all of the team involved to take things from vision to concept and finally to reality. Blur will set the benchmark for gaming not only in Chennai but in other parts of India, we are sure there will be broad appeal to many market segments and something for everyone,” said Sathyam Cinemas Chief Operating Officer Tan Ngaronga.

”We have focused on family entertainment which includes different gaming concepts and great food. We hope everyone supports the concept and are sure people will be wowed by the concept,” Ngaronga added.

Avid gamers will also lap up gaming vests from TN games, which simulate bullet impact with the help of air-pumps, adding a whole new dimension to the gamer's first-person-shooter experience. For console gaming, Blur has gaming chairs from Pyramat, featuring built-in speakers and subwoofer to enhance the aural experience.

A host of events have been planned at Blur in the near future, including tournaments, game launches, gaming parties, theme weeks and industry interactions. Microsoft Xbox 360 launched Gears of War 2 at Blur. "With Blur, we're looking at changing the perspective on entertainment in the country and especially Chennai. Gaming, without a doubt is the next big thing. The opening of Blur just got a lot more special as we get to launch one of the biggest games of the year - Gears of War 2," Shah concluded.

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