19 Aug 2008
5:50 pm


UTV acquires majority stake in US-based True Games Interactive
 
BY ANIMATIONXPRESS.COM TEAM
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UTV Interactive, the gaming arm of UTV Software Communications Limited has acquired 80 per cent stake in US-based online game publishing start-up True Games Interactive.

In the past 18 months, the company has acquired UK-based console developer, Ignition Entertainment Ltd and mobile gaming company Indiagames. With this recent acquisition UTV achieves presence across all platforms of gaming: console, online and mobile.

UTV Interactive CEO Preneet Malhotra said, "Online gaming is the platform of the future once broadband penetration reaches across world markets. While this phenomenon is led by Asia, it has started gaining traction in the West as well. The True Games acquisition gives UTV not only presence in the international online gaming space, both in content creation and publishing but is also a major step towards achieving UTV's 360 degree gaming vision."

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True Games has a model that's focussed on the online the Multiplayer Online Game Model. In addition, the True Games business model includes group content and publishing expertise in emerging markets like Turkey and India, among others, in the future.

"The benefits and opportunities that come with joining the growing UTV Interactive family are endless," said True Games Interactive CEO Bob Drobish. "With this partnership we have not only received financial backing, but have also joined a group that offers vast expertise and experience in many areas of entertainment."

Founded in January 2008, True Games Interactive is located in California, US. The company publishes international multi-player online games through development, aggregation, licensing, publishing and distribution throughout world markets. It was founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games.

True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. The company is working with world-class publishers to license existing online titles and world-class developers to create games exclusively for online play, including a deal with Petroglyph, the award-winning development team best known for its Star Wars: Empire At War and Universe at War series, with members also playing a key role in creating the original Command and Conquer series. True Games Interactive plans to release its first title in the third quarter of 2008.

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UTV to invest USD 75 million in gaming business, announces Q1 results

UTV acquisition of controlling stake in Indiagames attains financial closure

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