17 Aug 2008
12:50 pm


Ranjit Singh shares his gyan on Production Management and Control
 
BY MONEY SHARMA
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The last and final session of the day and of Anifest was taken by TASI's Ranjit Singh on Production Management and Control.

A non-technical session presented simple ideas to ensure efficiencies in production, irrespective of the scale. File naming, production tracking, production process, production personnel were the few topics which were highly emphasized in the presentation.

Kick starting with the quote, "The best work in the world loses all meaning if it results in cost and time over runs," Ranjit Singh gave a clear idea to the audiences about how crucial production management will be for students who are getting into the production and for the professional who have been working on several projects for quite some time.

Stating with the explanation of 'The visual production process of animation', he mentioned the following stages involved in the production:

  • Idea
  • Story/performers/script
  • Performance/screenplay
  • Visual design/artists
  • Visual execution/production
  • Distributor/exhibitor
  • Audience

Production Management
"On the ground level, production management is nothing but the usage of common sense and at the end of the day getting your job done as per the given specification," said Singh.

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Talent and skills required
Focusing on the talent and skills required in the production process, Tony mentioned the following points:

  • Attention to detail
  • Strong sense of planning
  • Ability to work under pressure
  • Excellent communication skills
  • Foresight and Proactive nature
  • Fluency in written and spoken language
  • Organised and responsible behaviour traits
  • Strong personality with a keen sense of fair play
  • Ability to prioritize, think and act systematically
  • Excellence in team play, especially with large numbers

Planning and Execution

"Planning is totally useless in the absence of control over the execution. Getting a project done is not a challenge. But the challenge is get it done on time, within the given budget, as per the quality satisfaction of the client. In case you are making a movie for your own, you are your own client, you have your own timeline, budget and quality satisfaction, so you need to keep all the mentioned points in mind while working on the projects.

Scheduling and the BEAT principle
Explaining the importance of Scheduling, Ranjit also described the BEAT principle, he expressed BEAT principle as:

  • Break it down;
  • Extrapolate and calculate requirements;
  • Allocate resources;
  • Track, evaluate, monitor and report performance

Data Management - Folder Structure

  • Use common sense
  • Use logical names that help distinguish/ identify
  • Remember- Time erases memory. So we should make notes and write down the points rather than keeping it in our mind.
  • Others may have to work with your files, keep it simple
  • Keep Backup
money.sharma@animationxpress.com
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