31 July 2008
7:45 pm


ACK media to set-up animation studio in Mumbai
i
By MONEY SHARMA
 

Entertainment and education company ACK Media, recently acquired some of India's most-loved brands - Amar Chitra Katha and Tinkle Magazine from India Book House (IBH) and is on an expansion spree. In a step towards the same, the company is all set to open a studio in Mumbai which will be involved in conceptualization and pre-production of animation content.

Speaking to AnimationXpress.com, ACK Media CEO Samir Patil shared, "The Mumbai studio will largely be a creative house which will work on concepts and preproduction of animation and live action content. The studio will focus on producing the content for Direct to Home, Home Video, broadcast and feature as well,"

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To start with, the studio will employ close to 20 artists which will be scaled up according to the studio's requirement with due course of time. The new studio will also be engaged in creating new IPs and will also take its existing IPs including Shikari Shambhu, Suppandi, Tantri the Mantri and Kalia on TV series and other platforms.

On being asked about the investment in the new venture Samir said, "As our plans, we will be investing close to USD 20 millions in coming two – three years in all our upcoming initiatives and this studio is a part of our investment plans."

Last year, ACK media's acquisition of Bangalore based Quitemen studio marked ACK’s foray into animation and game business. The Bangalore studio which is now has been named as Katha Studio, will focus on ACK's game development plan. "Katha studio will focus on game and character development where as Mumbai studio will be targeting the animation business of ACK Media," added Samir.

Prior to its acquisition, Quietmen Studios was already engaged in developing animation and gaming content with a focus on the overseas market and has provided its creative services to leading International studios.

Commenting on the revenue model of the Mumbai set up, Samir shared, "As of now, business model of the studio will completely be supported by creation of content for various platforms and selling them to broadcasters, Direct to Home and other players in the market."

connect@animationxpress.com

Related Stories:
ACK Media acquires majority stake in Karadi Tales

Interview with ACK Media CEO Samir Patil

Nina - ACK Media’s new IP

ACK Media announces launch of its new venture & its acquisition of brands: Amar Chitra Katha and Tinkle

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