22 July 2008
7:10 pm


MySpace launches TheGame08 pan-Asian applications competition
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By ANIMATIONXPRESS.COM TEAM

MySpace, a popular social network, recently announced the official launch of a pan-Asian game applications competition TheGame08 (http://www.myspace.com/thegame08). MySpace is inviting developers in China, Japan, Korea, and India – the four Asian powerhouses in gaming entertainment – to showcase their talents by creating the most innovative gaming application for the newly launched Developer Platform.

"MySpace is defining the future of online casual gaming by providing a global platform to showcase the best and the brightest that this incredible developer community has to offer," said MySpace SVP (Product and Strategy) Steve Pearman. "I am looking forward to the unique and engaging applications that this contest will inspire," he added.

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MySpace announced the TheGame08 competition at a press conference at ChinaJoy, one of the largest gaming expos in the world, to introduce and familiarize the international gaming community with the MySpace Developer Platform and will also be leading a Keynote discussion on the rise of casual gaming on social networks.

“This is the first large scale cross-border contest for the MySpace Developer Platform in Asia and truly exemplifies MySpace’s commitment to building a strong and collaborative business presence in this region,” said MySpace Vice President Asian Operations Sung Lee. “ChinaJoy is one of the largest gaming expos in the world and provides a great opportunity to showcase the incredibly talented gaming developers in Asia and how they are engaging in social networks.”

TheGame08 began on July 17, 2008 and will continue till September 14, 2008 and is open to developers who are legal residents of China, India, Japan or Korea and are at least 18 years of age. To enter, contestants can submit their gaming applications through http://developer.myspace.com (for India, Japan, and Korean entries) and http://developer.myspace.cn (for China entries).
Full contest rules are available on each country’s TheGame08 MySpace custom profile.

Once all applications have been received, each region will choose a semi-finalist to be judged in the finals by a panel of today’s most influential names in the online space including Tom Anderson, Co-Founder and President of MySpace. The winning gaming application will be announced on October 9, 2008 at this year’s Tokyo Game Show and will be translated into English, Chinese, Japanese, and Korean, making it available for download by the global MySpace community of more than 117 million users.

MySpace launched the MySpace Developer Platform to give software developers around the world the chance to deeply integrate with MySpace. The MySpace Developer Platform Site allows developers large and small to come together and easily build creative, user-enriching applications for MySpace.

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