19 July 2008
1:25 pm


Metaphor Studio’s Laadli wins UNFPA award for its storyboard
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By ANIMATIONXPRESS.COM TEAM

Kolkata-based Metaphor Studios' short animation film Laadli has won an award in the United Nations Fund for Population Activities (UNFPA) - National Creative Excellence Awards for Social Change 2008. The three-minute film bagged the award in the category of Storyboards of TVCs/Films/Animation Films.

The film - which is made in traditional 2D animation style - raises the issue of female infanticide and skewed male:female ratios. The film was completed in three weeks by a team of 20 artists.

“We are happy to have been associated in a project which is for the greater good. The victory of the film does not end with the award or the audience at the event but it will be used by a lot of social organisations and NGOs for the cause,” Metaphor Studios COO Ranjini Mukherjee told AnimationXpress.com.

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Beginning with the plight of mothers who are forced to abort their girl child even before she is born, the film goes on to imagine a picture of a desperate world without women. Commenting on the award, Mukherjee said, “Inspite of the technological and economical progress made by India, it still suffers from an unequal sex ratio because of pre-natal sex selection. A girl child is still considered a burden in India.”

UNFPA-National Creative Excellence Awards for Social Change 2008 is a nationwide initiative that aims to create a pool of promotional material that could be used for campaigns against sex selection, by stakeholders working on the issue.

“Population First launched the UNFPA - National Creative Excellence Awards for Social Change, to help create awareness to stem pre-natal sex selection. They aim to create a pool of promotional material that could be used for the campaign against sex selection. By keeping this contest open to the masses, they intend to create a people’s movement against the practice of sex selection, by providing communication support to ongoing campaigns on the issue. I am glad that we could contribute to this great cause,” Mukherjee added.

Metaphor Studios is a joint venture between 2nz Animation Co and Kolkata-based Rahul Commerce Pvt Ltd.

Laadli can be viewed and downloaded at:
http://www.youtube.com/v/b8Akre-tSlU

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