AITF: Graphiti's Shroff elaborates on imbibing a technology sensibility
i
By DIVYA JAIN
(12 October 2007 06:30 pm)
 
"Creativity and storytelling are definitely the two major features of a project but it is also important to have the right technology which can help complete the project within the deadline and the specified budget,” shared Graphiti COO & Director Munjal Shroff while presenting at AITF. The topic of the discussion was ‘Boutique to Big time Studio: Growing with Technology’.

The perennial paradox with technology is that today‘s latest becomes obsolete in less than a year. The solution lies not in recklessly investing money in the latest technological products, but to imbibe an analytical and logical technology sensibility that takes into account several factors related to budget, deadline and quality benchmarks before taking any technology decision.

Sharing his experiences, Munjal explained, “When a studio starts, there are certain questions that it faces, like: How much? How soon? How fast? When? How? Then there are new software, new versions and re-training the artists. In order to answer these, I used the four hat approach which includes Creativity, Schedule, Budgets and Technology and finally to marry all of them."

 
ADVERTISEMENT
Are you looking for a human resource training partner?
Led by experienced faculty comprising of Industry professionals, we at AAG (Academy of Animation & Gaming) look forward to collaborate with studios and conduct courses specific to their human resource needs!
Contact Us: 0120-4231 611,22,33, 09999031104
Email: info@aag.co.in URL: www.aag.co.in

“The work should be started first focusing on the creativity, The creativity aspect, then the production should be looked into according to the schedule using the right technology, depending on all this, the budgets should be fixed. There is no point in doing a good film which has high budget but lacks good characters. You have to set your goals and set them right,” he pointed.

Citing one of the projects as an example, he shared, "When we began doing Genie for Star Plus for a show called Khulja Sim-Sim, we were given 30 seconds of animation to be produced in a week. It was appreciated by the audience to such an extent that the screen time for genie was increased to three minutes. It was good news for us business wise, but the production became a nightmare. It is in times of scaling up the output that one finds lot of things like loopholes in the system, how small inefficiencies can become serious bottlenecks and how to modify things in real time."

“During Genie, our major challenge was the facial expressions. As the character had lot of one on one interaction with the host, it was generally either close up shots or the mid shots. This made the facial expressions the main feature of the character. The render time per frame for this was 40 seconds to a minute which made the facial expressions a bottleneck for us. We had to find ways to manage time. And that’s when we come up with eXprez Edit, our proprietary facial expression system. It helped our animators become super efficient as we went from 12 people doing 30 seconds of animation a week to six people doing three minutes per week,” explained Munjal.

Talking about the growth period of a studio, Munjal shed light on the important factors during that phase. According to him, pipeline, functioning as departments, ability to handle multiple projects, project management and line producers are the points to be remembered.

He further elaborated, “There are no easy answers for how to deal with these factors as they have to be dealt one by one and in the right way because what remains with us is the pipeline as in how to set up a show, how easy is it to manage multiple projects and much more.”

He also spoke on how they learnt from working on Genie and how they used these lessons during J Bole Toh Jadoo which is a live action cum animation series.

“There were 30 characters, 8 to 18 minutes of animation and the challenges were that it was live action cum animation format, there had to be CG sets and hand held camera shots. When we pitched this idea to Nickelodeon they went for it and the show had to go on air in 45 days and we had to deliver one episode per week which meant 1,00,000 frames in five days across all machines. There were logistic issues about rendering these many shots in such short time span.

The solution came forth in terms of ‘Network Render Management Systems’. This software gave us the solution to handle a render farm of hundred machines. It also made possible for people not to worry about the rendering all the time and do other important works.”

Munjal concluded his session with, “Basically what I am trying to say is that we have seen how technology is making a difference while working on projects. How we need to make up our own solutions and software to get better and fast outputs. It is always good to be in control of your technology. In our case, I had a huge process of learning while our company was growing from 12 members to 75 and we will keep learning in future.”

 
     
 
     
 
     
 
 
   
 
Recruitment Classifieds
"REDCHILLIES.VFX IS INVITING EXPERIENCED FREELANCE FILM COMPOSITORS TO BE A PART OF THEIR PRESTIGIOUS FILM PROJECT "OM SHANTI OM". SHOULD BE ABLE TO JOIN IMMEDIATELY. FLEXIBLE WORK TIMINGS".

Send your resumes to vfxcareers@redchillies.com or walk in (between 6 PM to 8 PM) to Deepvan Bldg, Anand Vihar Society, Khar Danda, Corner of 20th Road, Mumbai-52. Contact person Mr. Harry

   
Redchillies.vfx, invites you to work on some of the most interesting & challenging projects and be a part of our new Studio in Andheri. Recent Projects: CHAKDE INDIA, JHOOM BARABAR JHOOM & DON Apply on vfxcareers@redchillies.com with your showreel. Click here for openings available.
NOTE: We require candidates with an EXPERIENCE OF 2 YEARS & MORE. (Kindly mention the post applied for in Subject of the mail)
   
Prime Focus Ltd., India`s largest post production and visual effects studio, has been a technology leader within the sphere of post production and visual effects. We have been setting industry benchmarks for the entertainment industry since our inception. Prime Focus's prime focus, however, has always been its people. We believe that our talent lies in empowering our workforce with technology and teamwork. Click Here for more details
   

UTV Toons is hiring at one of Indias largest state of the art CGI Studios. This year the studio is starting work on 3 animated features and is already in the midst of working on a few very high-profile TV series. The studio has already started gearing up for the features and is recruiting the best from both India and abroad.

The search is for 3D BG Artist, 3d Character Animator, Riggers, Texturing Artist, Lighting Artist, Compositor, Rendering Artist

  • Should have a minimum 1-year of experience of working in an International project with a studio of repute or 2 years on a domestic project.
  • Should have good communication skills.
  • Good knowledge of Maya software
  • Freshers do not apply

Come join us and elevate your portfolio to a completely new level.

Send us your resume today toonsjobs@utvnet.com

   
FXLabs, a leading video game developer and outsourcing service provider. With several international titles and India’s first AAA quality Bollywood based game ‘DHOOM2’ in development now, FXLabs seeks experienced gaming professionals for their interactive entertainment studio. Game programmers, Level Designers, Graphics Programmers, Game Artists, 3D Modelers, 3D Animators, Texture Artists and Game Testers with 1-4 years of relevant experience, please send your resume to bobby@fxlabs.net. For more details please log onto www.fxlabs.com.
   

DQE- Our work over the years has spoken for itself. The passion and persistence of DQites for quality and timely deliveries has opened up more avenues for DQE in the International Animation Space.To cater to our bandwidth of increasing operations, we are looking clickhere to Read

   
ANIRIGHTS INFOMEDIA PVT. LTD. An award winning animated content creation Company is seeking various 2D + 3D talents for IMMEDIATE onsite projects with skills in Layout Art, Storyboard Art, 2D Flash Animation, BG + Matte Painting, 3D Modeling, Rigging, Animation, Texturing, SFX, Cloth + Hair Simulation and Compositing. We offer a great deal of creative opportunity for those wanting to be part of an original content creation team. Send your resume today - hr@anirights.com. come join our winning team.
   
Paprikaas Animation Studios Paprikaas Animation Studios is seeking talented artists and technologists to work on international animation and gaming projects at our fast growing studio. Modelers and texturing artists, Character animators, Lighting Artists, Riggers, Compositors, Mel scripters, Programmers (C++), System Administrators and Production Coordinators with 1 - 4 years of experience may please contact us at jobs@paprikaas.com
   
Bangalore based Anithing Studios is recruiting talented 2D and 3D digital artists for various International and Local Animation projects. Creative director, Storyboard Artists, Concept Artists, Modelers, Texturing Artists, Rigging Artists, Animators, Vfx Artists, Compositors and more. For more details contact : 080-41328260 ,hr@anithingstudios.com & info@anithingstudios.com
   
An award winning animation company, requires manpower for its 2D, 3D and Flash division. Opening are for Creative Director, Art Director, Project Co-Ordinator, Story Board Artists, Project Managers, Layout & Camera Artist, Matte Painter, Key Animator, CU & IB Artists, 3D Modeler and Texturing Artist, Rigger, 3D Animator, Surfacing/Texture Artists, SFX, Cloth + Hair Simulation and Compositng, Flash Animator. Please apply to recruit@dawsen.com
   

TATA Elxsi - Visual Computing Labs

ANIMATORS / LIGHTERS / VFX Generalists keen on building a career with us, please walk in with your resume and showreel between 10 am to 4 pm

TATA Elxsi limited - Visual Computing Labs
Boston House, 2nd Floor, Suren Road,
Off. Andheri Kurla Road, Andheri (E), Mumbai- 400093
Tel: 022-26822142/43/44/45

Reach us at vclcareers@tataelxsi.co.in

   

Rewarding Careers with MNC salaries

Picasso Digital Media is recruiting 3D talent for its rapid expansion in Production & Education activities in the cities of Delhi, Hyderabad and Mumbai. Besides attractive remuneration package, you are assured of stimulating working environment and career progression.
Candidates selected for positions in education division will have the opportunity of being groomed by Canadian experts who worked for several Hollywood movies and eventually move to production division.
Candidates selected for production division will work on projects creating IP.
Modelling/Rigging/animation experts with 2-8 years experience with exposure to Maya platform may apply in confidence to hr@picasso.co.in or hr@picassostudios.in
Our Websites: www.picasso.co.in,
www.picassostudios.in

   
Prana Studios, a quality focused artist-driven 3D animation and Vfx Studio, based in Los Angeles and Mumbai, is looking for talented, enthusiastic, innovative, and dedicated CG Artists who above all else are passionate about their craft. Click Here for more details
   
Mediateck Animation Studios, an animated content creation company is seeking skills in 2D & Flash Animations, Storyboard & Visualization, Character Design, Layout Art, Prop Designs, BG Art, Composition to work on challenging Tele-Serial content creation of Indian Origin.
Send us your resume today - hr@mediateck.biz
   
Filaments Visual Effects is looking for talented Artists! We are a new born studio with 30 talented VFX Artists in India and 6 very experienced Artists/ Producers/ Supervisors in Los Angeles, California. We are well known for contributing our work in 'The Legend of Zorro', 'Emmy winner - The Triangle' and currently Emmy nominated 'Disney's - Suite Life of Zack and Cody'. Click Here for more details
   
Maya Entertainment Ltd. is hiring senior and mid-level CG artists for its upcoming slate of new projects in features, game cinematics and TV. MEL is one of India`s biggest and most reputed studios, and has recently moved to a beautiful new facility in Malad. MEL has delivered BAFTA and Pulcinella nominated work as well as several exciting game cinematics, and is starting up some major feature projects. Click Here for more details
   

Digital Magic Visuals Studio, Chennai, an Animation Production, Post-Production and Training Company has following openings:

1. D.I. Colorist / Trainee:
Experience in Film / Video color correction tools (Lustre / Smoke / Nucoda / Telecine) with 2 years for DI Colorist, 1 Year for the Trainee
Click Here for More Details

   

Sunanimatics, a leading animation and entertainment company, with its prestigious project "GHATOTHKACH" is all set for release in 2007. We are looking for highly talented and enthusiastic artists to join us for its upcoming Hollywood standard 3D animated features "ESHAN- the legend of Bhairav" , "ROMEO'S RONNIE & JULLIETS JENNIE-A bard's tail" and movie based Gaming.
PRE-PRODUCTION - Character designers, Storyboard artists, Layout artists, Prop designers.
PRODUCTION - Modelers, Texture artists, Riggers, Animators and Lighting artists.
GAMING - Programmers, Designers and Testers
.
Send your resumes to careers@sunanimatics.com

   
Lucasfilm Animation Singapore (LAS) is a fully-integrated Digital Animation Studio designed to produce digital animated content for Films, Television and Games for global audiences. We are currently working on a CG Animated TV Series for the global market - a TV adventure titled Clone Wars. Click Here for More Details
   
2nz Animation Co. is hiring Modelers, Animators, Rigging & Dynamics experts working on 3Ds Max, for their feature film “Toonpur Ka Superhero”. Applicant must have previously worked on ads, film projects or character animation. Minimum 2 years experience preferred. Freshers may also apply. Contact Arun Mane at 26511026 or e-mail CV to arun@2nz.com.
   
Creative Executive/Producer Wanted:
Prana Studios Inc., a leading studio based in India and Los Angeles, is seeking a top class Creative Executive/Producer to join our India feature film division.

Candidate should have strong relationships with writers, directors, and actors within India and possibly abroad. Candidate should be entrepreneurial, creative, story oriented, and with discriminating taste. Click Here for more details

   
Animation Xpress.com is looking for Web Designers, Journalists and Marketing Professionals. To know more click here
 
    
 
 
   
   
   
 

Animation Xpress is an Indiantelevision.com publication
Indiantelevision.com

Log on. Stay Better informed

 
 

Interact
 
 
 
Research