Rajshri adds animation content on Rajshri.com
 
BY MONEY SHARMA
AnimationXpress.com Team
(26 September 2007 2:00 pm)
 

Rajshri Media owned Rajshri.com, a video streaming and downloading portal has recently added an animation section to its bouquet of live action content.

The animation content available on the portal comprises of Indian content including Hitopadesh, Panchtantra, Ramayan, Mahabharat to name a few. Speaking to AnimationXpress.com, Rajshri Media (P) Limited MD Rajjat A. Barjatya shared, "As a platform, our aim is to take Indian animation content to the global audience. This is an endeavour to spread awareness about the Indian animation industry while at the same time, giving exposure to Indian content."

The video streaming for the film is is free of cost on the portal, while there is a nominal charge for downloading. "The downloads available are of two types, one is download with a limited validity and in the second one, the consumers can own the download," added Barjatya.

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On being asked about how the content is sourced to be made available on the portal, Rajjat explained, "We source the content from various content creators as well as the aggregators. Either we approach the creator/aggregator or they can get in touch with us in order to provide the content."

But how does the content creator or provider benefit from this module? Rajjat answers, "We work on the basis of licensing and there is a revenue sharing module. When a film is downloaded we have a share in revenue, whereas in the case of video streaming, the content provider will avail a share from advertisements by the number of visits he/she get on his/her content page, as Rajshri is an advertisement based portal as well."

Rajshri.com was launched in November '06 and the first film introduced on the portal was their own production Vivaah starring Shahid Kappor and Amirta Rao. The other content on the portal includes movies, concerts, album, TV shows, amongst others.

 
     
 
     
 
     
 
 
   
 
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