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DreamWorks
Animation Co founder Jeffrey Katzenberg with Avril Lavigne
at the Over The Hedge screening at Cannes Film Festival
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It's
official and its coming straight from DreamWorks SKG cofounder Jeffrey
Katzenberg's mouth.
"DreamWorks is very much looking at doing business in India,"
he told Animation 'xpress at the Cannes Film Festival
where he was promoting Over the Hedge.
Katzenberg
said he had been to India twice in the past nine months. "India
is a very exciting place and has potential for great animation.
We've been very impressed with the Indian animation community's
enthusiasm to master the constantly changing tools of CG animation.
We believe this eagerness will lead to the development of a highly
skilled animation community."
He
added, however, that Dreamworks foray into India would not be in
the form of outsourcing. "It will be definitely more than that.
"Katzenberg
pointed out that what animation is witnessing is its second renaissance.
"The first wave was in the eighties and was more handdrawn,"
he pointed out. "Today, animation is digital. Today's animated
movies demand superior technological achievement along with tremendous
artistry and storytelling. Now is a great time for our industry."
DreamWorks
Animation produces two movies per year.
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