| Mumbai
based hi end VFX and character animation boutique SciClone Motion
Graphics was recently involved in some highly stylized look dev and
character animation for a new promo for the New York Underground Music
Festival.
Directed
by eminent ad film maker Sagar Rege, the intriguing,
stark promo was shot in the Mohave desert (Nevada, USA) which has
been used as a locale for quite a few music videos in the past.
Interestingly
a twist of fate in the form of unexpected rainfall in the arid desert
created additional challenges for the team at SciClone.
Speaking
to Animation 'xpress, SciClone Motion Graphics Head
Akash Reddy shared," For the project we had to take on a unique
approach, considering the main challenges were segregated in two
areas, mainly compositing & technical break down. After extensive
research, we developed project specific custom tools and took the
execution to a new level by optimising our render pipeline yet maintaining
control over the final output. "
"Underground
Music. The very name conjures up visuals of seductive tunes, mysterious
rhythms and musicians doing their stuff in those off-beat, secretive
places of the world. It was essential that the film be approached
surreally to metaphorically depict the nature of Underground Music."
remarked the promo director Sagar Rege.
"The
visuals that were conceived to communicate the narrative could only
be achieved through computer generated images. But at the same time
it was critical that the animation style and look be in par with
the camera palate" he added.
"The
ant falling in a lake and exploding with excessive blood is symbolic
to the movement of Underground Music which is small yet explosive"
"This called for a very stylized look and animation, which
was a very tough task, but the final result was very successfully
achieved not only making it look aesthetically arresting but also
elevating the concept to another level!" concluded Rege.
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"Graphics
Programming is one area where Indian animation needs to increase its
thrust on" shared SciClone directors Akash and Evon Reddy adding,"
We have been focusing a lot on research and are using as much scripting
and programming as possible to evolve our production pipeline."
Click here for some of the technical notes on the making of the
UMM promo which SciClone has shared for Animation 'xpress readers. |
