The
Walt Disney Internet Group (WDIG) has inked a distribution
agreement with Boonty, a global expert in the digital distribution
of video games, to make some of WDIG's most popular downloadable
games available to consumers in Belgium, France, Germany,
Italy, the Netherlands, Spain and the UK.
The
agreement further raises WDIG's profile in the downloadable
games category and expands its ability to deliver digital
content across multiple platforms.
Disney
fans across Western Europe can now access exciting games
in local language featuring favourite Disney characters,
including The Lion King Grubalicious, the Little Mermaid
Bubble Blast, Pirates of the Caribbean Pinball and Aladdin
Magic Carpet Racing, by going to Boonty's network of
major portals and online retailers such as T-OnLine, Alice,
AOL, TF1 and Eurosport.
"The
Walt Disney Internet Group intends to make Disney games
content readily available to a broadening audience of consumers
around Europe by expanding our distribution channels with
leading aggregators. Boonty has the expertise, reach and
robust infrastructure required for effective digital distribution,
and we are pleased to add them to our network of partners,"
said Walt Disney Internet Group, Europe managing director
Attila Gazdag.
According
to media research consultancy Screen Digest, the European
casual gaming market is expected to reach close to $400
million by 2009. Much of this growth is coming from the
non-traditional gaming audience - up to 65 per cent of casual
game players are female and 48 per cent are aged 35-54 –
who are particularly attracted by the Disney-branded games
experience.
"We
are seeing the gaming industry embrace digital distribution
globally with increasingly sophisticated services. The intuitive
interface and design simplicity of the Disney games are
very appealing to our users and we are delighted to be able
to add this content to our portfolio," said Boonty
founder and CEO Mathieu Nouzareth.