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Disney
Channel's hit series for kids and tweens, That's So Raven
and The Suite Life of Zack & Cody, will be made available
in six different languages, on the soon to be re-launched
broadband site, DisneyChannel.com.
The
language tracks are English, Hindi, Spanish, German, French
and Mandarin Chinese.
The
announcement was made today by Disney Channel Worldwide president
Rich Ross and Disney ABC Television Group executive vice president
digital media Albert Cheng.
Ross
said, "Disney Channel speaks to kids and kids speak many
languages and now we speak to them in many of their languages.
Whether it is seventh grade Spanish classes or kids who have
just emigrated from India or China, we just want to continue
the conversation."
"We
are committed to offering programming to viewers no matter
when, where or how they want it and this is further example
of how we are accomplishing our goals," said Cheng.
Free
of charge and on-demand, the companion DisneyChannel.com will
offer select episodes of live-action and animated series,
short-form content, music videos and Disney Channel Original
Movie "bonus" materials. Video content will be refreshed
on a weekly basis. Developed in conjunction with Disney Online,
the full-length, streaming video content is advertiser-supported
with adjacent customized spots and fixed display advertising.
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