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Adding
another leg to their localisation drive, The Walt Disney Company
(India) has acquired the rights from Sahara One Motion Pictures
through their assignee Percept Picture Company (PPC) to showcase
Hanuman.
The
exact amount paid for the movie could not be ascertained.
However, according to industry sources, the rights were bought
by Walt Disney for "something in the region of Rs 5 -
Rs 10 million."
The
movie, which released late last year, will be shown on the
Disney Channel in eight episodes. The deal is for a period
of three years and is not for a single airing. Hence the channel
will be having multiple airings through the three year time
span.
This
tie-up marks the first-ever mini-series presentation of this
trend-setting local animation feature on any TV channel.
 Walt
Disney Television-International India director programming
and production Nachiket Pantvaidya said, "Showcasing
great local content is an important pillar of our localisation
strategy. Hanuman boasts of a truly superlative story with
splendid animation featuring an Indian superhero from mythological
tales that every Indian kid has been brought up on. The title
showcases values like friendship, family, fun and righteousness,
demonstrating a perfect match with Disney brand values. We
are extremely excited to bring Hanuman as a mini-series for
the first time ever on Indian  television
screens exclusively for Disney Channel viewers."
"The
title is an inspirational yet action packed treat that contemporary
Indian kids can enjoy with their parents. Showcasing the title
as episodes on Disney Channel will propel our strong local
content offerings to the next level," he added.
Pantvaidya
also informed that in the future, Disney was looking at acquiring
at least a couple of local blockbusters every year.
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