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Hungama
TV is riding on high spirits as the verdict is finally out.
The channel has climbed up to the second position in the kids
channel genre, with 97 GRPs and a market share of 21 per cent.
On
the otherhand, Pogo, which was behind leader Cartoon Network
on the second spot had GRP of 93 and a market share 20 per
cent. The latest Tam ratings have revealed that Hungama TV
is the kids channel to record the highest week on week growth
in GRPs in January and February this year.
The
combination of live actions shows like Hero, Sanya, Shaka
Laka Boom Boom and animation shows like Doraemon, Yu-Gi-Oh!
and Jay Jay- The Jet Plane on the channel has struck the right
cord with kids.
As
per Tam, Doraemon leads in TVRs amongst 4-14 year olds amongst
all kids channel as well as Star Plus, Zee, Zee Cinema, Aaj
Tak and Sony on weekdays between 6 to 6.30 pm. Also, Hungama
TV has higher GRPs than Toon Disney and Disney put together
(Graphs attached for your reference).
 
UTV CEO Ronnie Screwvala said, "We are very proud that
Hungama TV has achieved the second position amongst all channels
in the kids’ category. Our consistently increasing GRPs indicate
that our multi-genre programming is appreciated and enjoyed
by our target audience. We will continue our endeavours to
give Indian kids the best entertainment."
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