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Jakks
Pacific, Inc. has inked a licensing agreement with J.K. Benton
Design Studio to develop and market girls' art activity items
based on the popular It's Happy Bunny property.
The
agreement, negotiated by CopCorp Licensing, worldwide licensing
agent for It's Happy Bunny, covers products marketed under
Jakks' Flying Colors brands including velvet art activities,
velvet posters, room dicor, lunch kits and more. The products
are expected to initially ship to retailers nationwide in
Spring 2007.
 "It's
Happy Bunny features Jim Benton's collection of adorable bunny
cartoons filled with dry humor and irreverent sayings. The
property has an ever-growing audience and we expect our line
to appeal to the tween and young adult demographic,"
said Jakks Pacific, Inc. senior vice president of girls marketing
Tamre Sutphen.
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