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 Ten year old Samrudh Canpadee from
Chennai has won the grand prize of 'Start Your Story Contest'
presented by Disney Channel in association with Microsoft
XP.
Out
of over 25,000 original and creative stories sent in by kids
from across the India, Samrudh's story Leafy and Frens,
based on the life and times of a leaf, has won him and his
family the trip of a lifetime to the Disney Studios in Burbank,
California, USA.
Speaking
about his story, Samrudh says, "I have read stories with
animals, kings and queens are heroes but I have never read
a story where a leaf is a hero. So I wrote the story Leafy
and Frens where the leaf is the hero of the story. I like
writing stories. A lot of ideas come to me in my dreams."
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The
contest triggered off a huge response with entries in excess
of 25,000, making it a close fight to the top 10 finalist's
slot. All the finalists were rewarded with HP Pavilion Media
Centre PCs.
Vignettes
of each of the finalists (top 10 stories) have already been
aired on Disney Channel. The 10 finalists' stories were published
on the channel's website for viewer's to vote for their best
story. Five of such voters whose choice of best story matched
with that of the jury were also awarded HP Pavilion Media
Centre PCs. The top 10 schools who sent in the maximum number
of entries across the country also won a HP Media Centre PC
each. Apart from this, the top 100 winners short-listed earlier,
bagged a Microsoft Encarta CD each along with posters from
Disney Channel.
 Walt
Disney Television International (India) director marketing
and communications Tushar Shah said, "Storytelling is
an important part of Disney's heritage. We aim to encourage
storytelling and creativity in kids by nurturing their love
for fantasy and imagination. Through this contest on Disney
Channel, we have been able to provide an exclusive platform
that empowers kids to express themselves. The initiative has
inspired kids to demonstrate talent while fostering the creative
usage of latest technology. I am certain that it has been
a unique brand experience for the viewers and marketers alike."
 Microsoft
India director, Windows Client Rishi K Srivastava said, "The
magic of softwareis in redefining the computing experience
today, enabling more and more individuals across age groups
to do more things with their PC and explore new ways to ultimately
realise their full potential with technology. In sync with
this belief, while conceptualizing this innovative contest
with Disney, our singular focus was on encouraging greater
creativity and imagination by young minds and introducing
them to the rich and collaborative environment of Windows
XP which enabled them to bring their stories to life. We are
extremely excited by the tremendous response that the contest
has generated. Our heartiest congratulations to all the winners."
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