 Hungama
TV is taking Doraemon and Pororo to meet fans across shopping
malls in Mumbai.
Since last week of February, kids across major shopping malls
in the city have been caught unawares by these characters distributing
collectibles and also an opportunity to carry home a Polaroid
snap with them. The characters have so far been to malls such
as Globus, High Street Phoenix, R-Mall and The Hub.
"Such
crawls give us an opportunity to take our characters closer
to the kids and build a stronger bond with them. The response
we have received is phenomenal. Over 80 per cent of the kids
could identify Doraemon and Pororo giving credence to their
rising popularity amongst the kids. We are planning to make
such crawls a regular feature and take them to other cities
too," said UTV senior vice president marketing and communications
Siddharth Roy Kapur.
The
weekend character crawls will carry on in Mumbai till mid
-March.
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