|
UTV
has invested approximately Rs 240 million in its animation
division. The investments have gone into an animation facility
with 225 workstations replete with blade render farms and
Max software, at its Andheri Studio in Mumbai.
Presently the work output is for 15 movies for Direct to Home
Video of some of the popular international classics of all
time, plus a 52 episode TV series in addition to 20 short
series. The facility operates 24X7 with a built up capacity
to execute over 150 minutes of high quality animation a month
in 3D.
The
25,000 square feet workstation equipped for High Definition
(HD) work mainly caters to UTV's clients in North America
and Europe, states an official release."We believe we
are executing the single largest work flow out of India, presently,
- and our excellence in 2D and now in 3D has been acknowledged
by our growing repeat customer base from Disney and Fox to
Cine Group and Saban," says UTV COO Ronald D'Mello.
Adds
UTV CEO Ronnie Screwvala, "We were the pioneers in animation
out of India and in the next 18 months our focus is to emerge
a clear leader out of South Asia - not just for service outsourcing
but origination of content. In the next 60 days we will announce
two animation movies we are green lighting - primarily for
Asian audiences but with appeal for a growing cross over audience
too"
|
