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Jakks
Pacific, MGM Consumer Products sign licensing agreement for
'Rocky'
The
franchise includes Rocky, Rocky II, Rocky
III, Rocky IV, Rocky V and the film Rocky
Balboa, which is scheduled to release in December this
year.
Jakks'
Boys Action division plans to develop collectible action figures,
play sets, accessories, role-play items and sports toys based
on Rocky and the popular characters from the films,
to coincide with the 30-year anniversary and DVD launch of
Rocky in August 2006, followed by the premiere of Rocky
Balboa in December 2006.
"Rocky
is an amazing franchise and we are thrilled to create an action
figure line based on the dynamic characters from each film,
including the highly anticipated Rocky Balboa. In addition
to creating really great toys, we have designed a launch schedule
that we believe will build a buzz for the product and enhance
the collectability of the line," said Jakks Pacific,
Inc vice president of boys entertainment and pet products
Jeremy Padawer.
MGM
Consumer Products and Location Based Entertainment executive
vice president Travis Rutherford added, "There are many
exciting opportunities surrounding the Rocky franchise,
and we are delighted to have found a partner with the toy
expertise and passion to create a compelling line of products
based on the iconic film stars."
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