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Trudy
Corporation has inked a deal with Sesame Workshop for a new
publishing license focusing on book and audio CD formats.
The license territory includes distribution into North America.
The
agreement includes approximately a three-year term ending
30 June 2009. The company expects the first titles to hit
the market in June this year.
The
licensed characters include core properties such as the characters
from Sesame Street, which include Big Bird, Elmo and the rest
of their furry friends. The parties intend to negotiate in
good faith to sign a definitive agreement as quickly as possible.
Trudy
president and CEO Ashley C. Andersen said, "Sesame Workshop
has the distinguished legacy of successfully producing some
of the absolute best children's programming available, year
after year. We are very excited about this opportunity to
collaborate with Sesame Workshop in creating wonderful, innovative
children's books and audio books featuring the Sesame Street
characters."
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