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Dora
the Explorer won her second T.O.T.Y (Toy of the Year) Award
as "Most Popular Property" of the Year by the Toy
Industry Association.
As
the star of Nickelodeon's popular preschool series, Dora the
Explorer, Dora also received the "Best Girl Toy"
award at the TIA gala, which every year celebrates the most
innovative toys.
Dora continued her winning streak, claiming the "Property
of the Year" prize for the second year in a row. The
honour is reserved for the licensor with the brand or property
that generated the most interest and excitement throughout
the toy industry. By focusing on licensed product that delivers
to girls high quality play experiences consistent with the
show's values, Dora has resonated with both girls and their
parents.
Dora's
Talking Kitchen, a best-selling Fisher-Price product in 2005,
took the honours for "Girl Toy of the Year", awarded
to the best toy developed for girls of any age. The kitchen
enjoyed tremendous success at retail as it conveyed the same
emphasis on bilingual skills, combined with fun and adventure,
as the popular Nick Jr. program.
"We're
thrilled that Dora the Explorer continues to be associated
with some of the most innovative and creative toys on the
market. Dora is part of the lives of millions of kids around
the world and we're proud of our products that are both educational
and fun," said Nickelodeon and Viacom Consumer Products
president Leigh Anne Brodsky.
In
addition to the toy honours, Dora the Explorer has also recently
been bestowed with other awards that recognise the importance
of the series for today's preschoolers including a 2006 Daytime
Emmy nomination for Outstanding Children's Animated Program.
"The
Toy Industry Association is excited to honour Dora the Explorer
for the second consecutive year at the T.O.T.Y awards. Dora
provides kids with incredibly creative playthings and it's
a pleasure to present her with both the 'Property of the Year'
and 'Best Girl Toy' awards in our industry's own version of
the Oscars," said Toy Industry Association president
Tom Conley.
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