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Netherlands
based Telescreen which handles worldwide (excl. North America)
TV distribution as well as Merchandising for Disney Channel's
Lizzie Mc Guire, has announced that owing to fabulous
performance on France 2, the channel has renewed the rights
to the series for another four years.
The
65 commercial half hours of Lizzie Mc Guire are on air in
over 100 territories worldwide and the series is hugely popular
with tweens and teens all over the world.
Telescreen
has also entered new licensing deals which have been made
for Mexico including ones with Grupo Amiso for Lizzie McGuire
plush products, with Granmark for all kinds of Lizzie McGuire
paper products and DB Plus Inc. for Lizzie McGuire briefcases,
bags and purses.
Lizzie
McGuire is a typical 13 year-old surviving adolescence along
with her animated alter ego. Lizzie tries hard to navigate
the turbulent years of junior high. She copes with the ever-changing
cliques at school, keeps up with what’s in and what’s out
and constantly deals with the embarrassment that her family
causes her. Lizzie’s animated self is part guardian angel
and part mischief-maker. As the real Lizzie appears calm and
collected in situations dealing with everything from parental
embarrassment to annoying younger brothers, her animated self
pops up with some keen observations and catchy phrases. Animated
Lizzie is full of humour and fun.
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The
target audience for the series is Girls 8-14, (Too young to
be an adult, too old to be a child), the target market for
Merchandising is Girls ages 6-11 while the brand values are
friendship, funny and trendy/hip.
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