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BBC
Magazines in the UK is set to expand the pre-school sector
with CBeebies Weekly magazine next month.
CBeebies Weekly magazine's content has been created to enhance
a child's experience of the CBeebies programming week. Featuring
all the familiar CBeebies characters and presenters from the
UK's number one digital channel for children under 5, the
magazine will encompass the CBeebies trusted philosophy of
learning through play.
Following
extensive research with parents and children, CBeebies Weekly
has been designed to focus on encouraging parent and child
interaction.
Activities
have been created to promote a sense of achievement for both
and every issue has a pull out reward chart which children
will be encouraged to use in tandem with the stickers that
come free with every issue. The magazine also includes a child
friendly TV guide that creates anticipation and excitement
about the programmes, as well as encouraging active viewing
in young children.
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BBC
Children's department controller Richard Deverell says, "We
believe that CBeebies Weekly will enable us to develop a deeper
relationship with our viewers. It will enhance a child's enjoyment
of CBeebies, encouraging real interaction between the child
and the programmes, as well as helping parents to get the
most out of the learning potential of CBeebies whilst still
having lots of fun."
BBC
Magazines Pre-school publisher, Pauline Cooke says, "Our
research has shown that parents extend their trust of the
CBeebies channel to the magazine in terms of quality and educational
value. CBeebies Weekly will be at the heart of our portfolio
of strong character branded pre-school magazines and will
enable us to create a magazine that for the first time truly
reflects a child's week."
"As
with all our pre-school magazines, we have a designated Educational
Editor, to ensure that the content of the magazine actively
reflects and promotes the developmental needs of pre-school
children, and is underpinned by the six areas of learning
in the Foundation Stage's Early Learning Goals," said
Cooke.
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