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Airborne
Entertainment, which provides and publishes mobile entertainment
content and applications, has announced a deal with Harmony
Gold in the US to bring the anime series Robotech to mobile
phones.
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Airborne
says that this is one of the first anime series to bridge
the continental gap and truly take hold in the US. The Robotech
suite of wireless content will include wallpapers, ringtones
and ringback tones, with a mobile game just a few steps behind.
The content will be made available across major US carriers
later this year.
Airborne
Entertainment president Andy Nulman says, "As the embrace
between the wireless community and the general entertainment
world becomes tighter, we strongly believe that successful
narrative franchises like Robotech will continue to cross
over to mobile gen. Our deal with Harmony Gold is a great
example of this trend and we are extremely excited to be the
ones to take the Robotech franchise mobile."
For over 20 years, Robotech has helped to lay the groundwork
for anime's acceptance outside Japan. Like a lot of anime
shows it is based on the solid foundation of narrative and
characters along with action sequences. Airborne says that
Robotech has spearheaded the genre's foray into theatrical
imports, American remakes, specialised anime television networks
and a full spectrum of influences on domestic pop culture.
"We can't wait to see the impact it has on wireless,"
Nulman concluded.
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