The Indian animation industry sure is gaining serious ground these days.

As the industry evolves, there are a number of players from mainstream media and entertainment as well as technology that are investing time, effort and resources to build business models and strategy revolving around Indian animation, VFX & Gaming.

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One such example is Digital Waves, platinum level distributor of high end TYAN motherboards. Already prolific in the technology solutions market for CAD/CAM, Engineering and Science Research, the company has just announced launched it’s Power-X range of Workstations & Render Servers based on the AMD/INTEL Opteron Single/Dual/Quad processors. All these workstations/Servers are dual core ready.

Speaking to Animation 'xpress, Digital Waves CEO Kaushik Sonawala said,"Our effort is to offer the best product and the most competitive price points. All our products are built and tested to work on the leading animation software. Our brand Power-X will be offered to the customers through our partners. We believe each customer need the personal attention and only a good partner can map an account and offer the right solution.

Apart from launching its own brand targeted at the animation industry, Digital Waves is also looking to accelerate and expand its technology infrastructure leasing business.

Says Kaushik, "We are already one of the top 5 technology solutions leasing companies in India having PCs, laptops, X86 servers, Sun Servers, and HP/IBM UNIX servers.

"The fact is that most of the animation studios in West lease equipment. In India too there is great potential for leasing equipments due to the nature of this creative business. Many a times, a new studio is founded on the basis of couple of big assignments and when creative people collaborate for a short term period it is much more viable for leasing technology then to invest large amounts in buying"

Singapore based CIS Technologies is a major investor in Digital Waves, having a stake of 40% in the company.

Going by the conviction that Sonawala is launching his brand, it will be interesting to observe the growth trajectory that Digital Waves takes in the next couple of years.