A screenshot of Story Time with Uncle Pai

Headquartered in Mumbai and having its branches in Chennai and the US, content creator and aggregator Coruscant Tec recently completed the production of Mobile content based on Story Time with Uncle Pai.

The content was launched on 12 January on the TATA Teleservices Network and is to debut on Reliance Infocomm next week.

Speaking to Animation 'xpress Ajay Adiseshann, Managing Director, Coruscant Tec said, The market for VAS and content in India is huge and our applications are targeted at meeting the demands of the diverse consumers across the length and breadth of the country. Comics are must reads for children world over and Uncle Pai has a large following amongst children and adults in India. Anant Pai, the author of these stories is known as the Father of Indian Comics and is the "Walt Disney" of India. We have leveraged on a winning combination of the right content, platform and service provider to deliver entertainment to the end user"

While Reliance will be hosting the content on its Java platform, Uncle Pai's comic stories have been adapted for Tata's Brew platform in the form of downloadable brew applications.

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Priced at Rs 15 per download (each download will contain 2 stories of 3-5 minutes duration each) Stories include Chhotu tames a tiger, The Tiger in a cage, The Pandit and the Goat and The Crows in Agra. The stories are available in multiple languages such as Hindi and English and going forward will be available in Marathi, Gujrati, Tamil, Bengali and Punjabi.

"These are print publications which have now been adapted for the mobile. Each application will come with freebies like relevant wallpapers. In addition, on offer will be audio and video versions(animated cartoons) of the stories in future" added Ajay.

On being asked what the target demo for the Uncle Pai content was, Coruscant Director Probir Roy replied that,"The primary demo is six to twelve year olds and secondary demo of twelve to eighteen year olds. Though kids in the former demo dont have their own cell phones, they do make good use of parent's cell phones for playing and accessing content. Besides parents who are the major influencors and who pay the bills at the end of the day will be more than glad for their children to access Uncle Pai's stories"

"From day one we have adopted a very differentiative strategy vis a vis content, it is based on two principles, to bring to the market innovative content and zero downside of content sourcing. This translates into a two pronged strategy, one of catering to the premium market by providing eclectic content tlike for example RAVE magazine and Man's World, and MF Hussain paintings on mobile wallpapers and the other part of the strategy which is doing more mass appeal content like Uncle Pai and other stuff that we will be disclosing in the weeks to come" concluded Roy.