Contests2win.com (C2W) one of the world’s largest customised contesting website and interactive marketing solutions company recently launched an online interactive campaign to promote the Breaking Vegas and Khiladi No. 1 launched by the History Channel and Zee Smile respectively.

Breaking Vegas takes viewers inside Sin City where expert con artists take on Vegas Casinos using intricate techniques and skilful deceit. The viewer gets a ringside view in a virtual Vegas Casino keeping intact the elements of deception that the show captures.

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The interactive advergame features three engaging Casino games - the slot machine, Blackjack and Craps, where players take a shot at beating the house by taking tips from a mysterious Miss Virginia.

One of the cheating techniques in the game takes interactivity to a new level. The advanced Online-SMS integration allows players to interact with the game and it’s characters using their mobile phones. The experience on the whole is as close as viewers can get to the real action and at the end awaits the big prize – One lucky winner wins a trip to Las Vegas!

On the other hand, the hilarious Makkhi Maro contest for Zee Smile’s Khiladi No. 1 is targeted at college going students, who get their adrenaline pumping at the mention of the phrase “being a champion”. The show involves college students being involved in a slew of funny and innovative games like blind folded boxing, weapon fight in a mud tank, jousting etc.

Keeping in tune with the theme of the ground games, the advergame on c2w challenges college students from all across the country to lock horns in the greatest of all online college cafeteria contest. The game gives the player a selection of weapons – a plate, a straw, a newspaper fold, and a spoon. The champion is the guy who kills the maximum number of flies.

Commenting on the promotion Alok Kejriwal, CEO, Contests2win.com, states, The latest trend with the on –air programs conducting an online version, facilitates a wide reach to popularise the content , and also gives online consumers a flavour of what’s on air.

"We have been seeing a sharp increase in a younger audience coming to the channel. A programme like Breaking Vegas has the same appeal as any thrilling Hollywood movie, probably even more so because the episodes are based on actual incidents,” says Rajesh Sheshadri, VP Marketing, The History Channel. “Considering the target audience and the programme content, a web game was a perfect medium to provide our audience with a taste of real-time gambling.”

Speaking on this initiative Mr. Gareth Eswin Thomas, Marketing, Zee Smile said, “Keeping in tune with the theme of the show, the advergame on c2w challenges college students from all across the country to lock horns in the greatest of all online college cafeteria contests. The game gives the player a selection of weapons – a plate, a straw, a newspaper fold, and a spoon. The champion is the guy who kills the maximum number of flies.