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Consumer
products and entertainment agent DIC Entertainment which is
the worldwide licensing agent for fast food major McDonald’s
has signed a licensing deal for the McDonald’s McKids line
in Asia with Cornerstone Group’s China Retail Management (CRM).
CRM
will work with DIC and McDonald’s to develop the retail consumer
product line for Asia, excluding Japan and India. It will
design, produce, market and distribute McDonald’s McKids product
lines that support McDonald’s “balanced, active lifestyles”
brand strategy.
DIC chairman and CEO Andy Heyward says, "This agreement
signifies a substantial step in our relationship with McDonald’s
as their global consumer products and entertainment brand
manager. The consumer retail market in Asia continues to flourish,
and we anticipate strong interest in the new McKids line of
active play toys, videos and apparel, as well as tremendous
growth and success in this territory. Our deal with CRM also
demonstrates DIC’s growing success in expanding its brand
management skills beyond its traditional markets, and we expect
this area to be an increasingly important part of our business
going forward.”
CRM also distributes licensed product for Disney, Warner Bros.
and exclusively operates Coca-Cola stores in China.
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