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Nick
has appointed Hungama TV creative director – non fiction and
acquisitions Anu Sikka as director programming. Sikka will
work closely with Nick’s core team.
Nick
India vice president and general manager Hema Govindan said,
"Programming is by far the most crucial ingredient in
our mix and we are very pleased to welcome Anu as a professional
who not only has proven programming credentials, but also
has the necessary kids' expertise."
Sikka
was with Hungama since before the channel's inception, where
she was responsible for setting up the overall animation strategy
for the channel, acquisitions, scheduling and even research,
while working closely with the marketing and sales departments
to maximise output.
Preceding
this, she was executive producer with Sab TV for over two
years in charge of the Delhi bureau. She set up the in-house
production team and was responsible for starting a daily current
affairs band on the channel.
Sikka
said, "Nick’s main strength has always been content owing
not only to its access to wildly successful and original Nick
programming from all over the world, but also to its experimentation
with new genres. Working with such raw material will most
certainly be exciting and challenging."
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