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Hardly
has the year begun, that action on kids channels has starting
hotting up. While last year Cartoon Network announced that
it would be organising birthday parties for kids, Nick is
now treading the same path.
Starting
January, every month through the year, the channel will host
a birthday bash for one grand prize winner and friends at
a surprise venue.
Celebrating
a birthday with Nick ensures goodies that include a special
birthday cake, grub, exclusive birthday gifts for the birthday
kid and Nick party gifts for all attendees. And to top it
all, SpongeBob SquarePants too will drop in for a special
appearance.
"Nick's
philosophy is to always put kids first. Recognising that a
birthday is a highly anticipated time in every kid’s lives,
we’re putting a lot of care and attention into making it an
extremely special and memorable event. It’s not only our gift
to kids but also a way of getting closer to our target audience
in a fun, interactive spirit, in the same vein as our recent
school contact programme," says Nick India vice president
and general manager Hema Govindan.
And
it's not just one kid who gets a special Nick birthday. All
those who write in to Nick with their names, birth date and
residential address and telephone number to birthday@nick-asia.com
or to the Nick India postal address will receive a Nick birthday
card and also have their names appearing on the Nick birthday
scroll.
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